Marketing
Creating marketing and sales collateral with AI
Use AI to produce first drafts of marketing and sales collateral (messaging, pitch materials, supporting assets) quickly and cost-effectively.
Why the human is still essential here
The human owns positioning and compliance, ensures claims are correct, and selects what to publish/share based on strategy and audience.
How people use this
One-pager and product sheet drafts
Draft a customer-facing one-pager (value prop, key features, proof points, FAQs) from a product brief and brand voice guidelines for marketer review.
Jasper / ChatGPTMulti-email nurture sequence copy
Generate a segmented email nurture sequence (subject lines, body copy, CTAs) aligned to funnel stage and persona, then edit to match positioning and compliance.
HubSpot Campaign Assistant / ChatGPTAd creative variants for campaigns
Produce multiple versions of ad copy and matching visual concepts for A/B testing, then select and refine the best-performing angles for launch.
Canva / Adobe Express (Firefly)