Customer Support

AI-assisted support drafting and lookups

AI helps support teams speed up routine work such as drafting responses and looking up information, reducing manual effort on repeatable tasks.

Why the human is still essential here

Humans still review outputs, apply judgment to customer context, and handle the complex support work that AI alone should not own.

How people use this

Suggested first replies

AI generates a first-draft response inside the ticket workspace using case context, macros, and help center content for the agent to review and send.

Zendesk Copilot

Reply rewrites

Agents paste rough responses into an AI assistant to rewrite them for clarity, empathy, or tone before sending them to customers.

ChatGPT / Claude

Knowledge lookup assistant

Agents ask natural-language questions during ticket handling and AI retrieves the most relevant troubleshooting steps or policy answers from internal sources.

Glean / Guru

Related Prompts (1)

Community stories (1)

LinkedIn

Most support teams think they're AI-fluent.

Most support teams think they're AI-fluent.

Zapier's new rubric says otherwise.


They just published an AI fluency framework for support, and it's the clearest bar I've seen for measuring where your team actually stands.


Four levels:


šŸ”“ š—Øš—»š—®š—°š—°š—²š—½š˜š—®š—Æš—¹š—²: "AI is a slightly faster Google, nothing more."


🟔 š—–š—®š—½š—®š—Æš—¹š—²: "I use AI to operate at a meaningfully higher level."


šŸ”µ š—”š—±š—¼š—½š˜š—¶š˜ƒš—²: "I orchestrate AI and build systems that elevate how I work."


🟣 š—§š—æš—®š—»š˜€š—³š—¼š—æš—ŗš—®š˜š—¶š˜ƒš—²: "I re-engineer how work happens."


That last one is the bar. Not just faster work. Different work. Categories of tasks that no longer exist or run without human involvement.


Most teams I talk to are somewhere between Unacceptable and Capable. Using AI for drafts and lookups, but not changing how work actually gets done.


And here's the part managers need to hear: a leader who's personally AI-fluent but whose team is still doing things the old way doesn't meet Zapier's bar. You have to prove you've led your team there too.


This is exactly why I just opened a new role focused on internal AI enablement. Not customer-facing AI. Internal. Helping my team level up, build workflows, and move from Capable to Transformative.


More on that this week.


Where does your team fall on this rubric? šŸ‘‡

KH
Kenji HaywardSenior Director of Customer Support at Front
Apr 6, 2026