Does anyone else ignore emails or dms that look like they came right out of ChatGPT? We’ve reached a point where people and companies are losing their individuality because they think having AI write their communications is a time saver. It can be, but most people are doing it wrong. If you haven't noticed, AI has its own voice (“Let’s be real…” and “rIcH tApEsTrY”), its own punctuation style (RIP emdashes), and it feels cold. Not only does it remove all semblance of your personality, but it also threatens retention. When customers feel like they’re talking to a chatbot instead of a brand they trust, they start feeling less connected to it. No trust means no loyalty, and a high potential for churn. “But I’m just having AI build on my original thought!” You can spend an hour writing a marketing email, but the second you ask AI to “make it sound better,” you’ve lost some of that originality. The idea might be yours, but if it doesn’t sound like you, people won’t connect it to you. It will feel lazy to your audience, and they’ll assume you had AI write it for you. A former employer would send ChatGPT emails on my behalf that were just cheesy. As a Senior Customer Success Manager and CX leader, that can impact a relationship I’ve built. My job is to help clients get the most out of a product, not to send them spam. By no means do you have to give up AI, you just have to train it. I use Gemini Gems for this. I fed mine my past webinars, emails I’ve actually written, and success stories to create a "Voice Rules" doc. After that, I kept testing the Gem until it actually sounded like me. You can do this for an entire company brand voice too. Invest an hour into uploading your mission, your pitch, and past marketing. Even when you can get it to sound 90% like you, the AI suggestion is just a first draft. Take one extra minute to reread it and rewrite that 10%. A customer, a lead, or a hiring manager is more likely to respond to something that feels human. With all of the AI spam people get in DMs and emails, a human sounding email is the only way to actually stand out. #ai #customersupport #customersuccess