Customer Support

Steering AI to use the right support content for specific questions

Teams can direct the AI agent toward specific knowledge sources, channels, and audiences so it relies on the most relevant content for different customer segments and question types.

Why the human is still essential here

Humans still choose which sources are trustworthy, segment customers correctly, and maintain the knowledge base so the AI has accurate material to reference.

How people use this

Plan-specific article routing

AI uses enterprise-only help center content for enterprise customers while showing self-serve starter content to smaller accounts.

Intercom Fin / Zendesk AI

Regional policy lookup

AI pulls the correct shipping, returns, or compliance articles based on the customer’s country or region.

Ada / Salesforce Service Cloud

Channel-aware troubleshooting

AI prioritizes mobile app or web troubleshooting guides depending on whether the customer is contacting support from in-app chat or email.

Intercom Fin / Forethought

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How-To
Article

Provide Fin AI Agent with specific guidance

Train Fin to support your customers—just like your best agent.

Fin Guidance lets you train Fin to speak in your brand’s voice, follow your policies, and handle conversations the way you want—using simple, natural-language instructions.


This means faster resolution times, more consistent support quality, and a better customer experience.


You can set clear rules for what Fin should say and do, from using the right content and terminology to escalating sensitive issues.


Built-in reporting shows how well Fin is following your guidance, with AI-powered suggestions to help you fine-tune responses over time.

JG
Julia GodinhoGroup Product Manager at Fin
Aug 14, 2026