Design

Accelerating design exploration and structure

AI is used to quickly generate options, explore directions, and get an early read on structure so design work can move faster in the exploratory phase.

Why the human is still essential here

The designer still provides judgment, decides which directions are worth pursuing, and evaluates whether outputs fit users and business constraints.

How people use this

UI variation generation

AI creates multiple layout and component directions from a prompt or existing frame so designers can compare options faster early in the process.

Figma AI

Moodboard and visual direction concepts

Generative image tools help designers explore stylistic directions and references before narrowing to a specific visual system.

Midjourney / Adobe Firefly

User flow and IA drafts

AI proposes first-pass user flows, screen groupings, or information architecture structures that designers can refine into product-ready journeys.

ChatGPT / Miro AI

Related Prompts (4)

Community stories (1)

Medium
6 min read

Designers and AI: The Honest Conversation Weโ€™re Not Having

When I use AI in my design work, Iโ€™m not outsourcing my thinking. Iโ€™m speeding up the parts of the process where speed is actually valuable, generating options, exploring directions, getting a quick read on structure, so I can spend more time on the parts where my judgment matters. Thatโ€™s a meaningful difference.

I use Claude for research. Iโ€™ve trained it over time to understand the tone and voice of the products I work on. When I save a screenshot of something that inspired me, I send it over and it helps me remember why I saved it, what the design is actually doing, and how it connects to whatever Iโ€™m building now. Thatโ€™s not impressive. Itโ€™s just useful.


Iโ€™ve also given it instructions for UX writing โ€” the tone, the constraints, who the users are. When it gives me copy suggestions, I donโ€™t paste them straight in. I read them against the productโ€™s voice and ask whether theyโ€™re actually clear for the user. Sometimes I run tests to find out.

MS
Mohamed ShantoryProduct designer
Apr 11, 2026