Design

Accelerating design strategy and messaging research

Use AI to quickly test language options, map communication patterns, and analyze what messaging works in a client’s market to inform website/design direction.

Why the human is still essential here

The designer remains responsible for judgment: defining the strategy, shaping the story, and deciding what to emphasize or remove based on context and intent.

How people use this

8-second hero message variants

Generate multiple homepage headline/subhead variations tailored to a target persona and desired emotion, then select and refine the strongest direction for the design.

ChatGPT / Claude

Competitive positioning scan

Compile competitor taglines, feature framing, and tone patterns and summarize common angles and whitespace opportunities to guide initial messaging choices.

Perplexity / Similarweb

Rapid message testing panels

Test a shortlist of value props and headlines with a relevant audience panel to see what resonates before locking copy into key screens.

Wynter / Lyssna (UsabilityHub)

Community stories (1)

How I use AI to make my design work better (not cheaper)

I use AI in my design process, and no, it doesn't make my work cheaper. It makes it better. I don't use AI to replace thinking; I use it to do more of it. When a client comes to me, I want to quickly understand who they're trying to reach and what that person needs to feel in the first 8 seconds. AI helps me get there faster by testing language, mapping communication patterns, and analyzing what works in their market. But the strategy, story, and the decisions about what to say/show/hide are still mine. AI lets me spend less time on mechanics and more time on meaning, so clients get sharper work in less time, and I can catch things a purely manual process would miss.

Esther AkinyemiProduct Designer (Freelance)

Feb 23, 2026