I've been using AI much more substantially in my workflows for the past two months.
I've been using AI much more substantially in my workflows for the past two months.
I always thought AI had a ton of potential, but, like many, I used it primarily for copy editing rather than doing most of the work.
Now, it's rare I don't have Claude Cowork/Code helping with a workstream in a given day.
On one hand, it's certainly not perfect, but one observation is that it's substantially "unblocked" me, allowing me to do things that would either take much longer, or that I just wouldn't be able to accomplish.
With the pace of change, things will be substantially better within a matter of months.
That's both exciting and terrifying.
Here's an example: at Marco Experiences we're experimenting with new ad formats.
I'm not a copywriter, nor am I a graphic designer.
But by providing access to our brand guidelines, information about our products, and some creative ideas, within a matter of hours I'm able to have a creative director assistant with 4 concepts for ads.
The output is editable, but not quite pixel perfect / fully usable. We still use Figma to get things to 100%.
This small example of using AI in a marketing-related workflow would have been impossible a year ago and unimaginable a few years ago.