I use AI as an illustrator.
I use AI as an illustrator.
Here's my workflow:
When I'm developing a concept, I usually land on 3–4 directions. I only send 2 to the client (decision fatigue is real). That edit is on me.
But I have my darlings. We all do. And we all know how hard it is to kill them.
So before I send anything, I ask AI to break down the strengths and weaknesses of each concept, the way a creative director might. Not to make the decision for me. To see what I might be too close to see ("hidden penis" is also real).
I also send my finals before delivery, and ask where a client might push back. I don't just change everything based on what it says. But it helps me put words over my gut feeling. And I say gut feeling, because after 14 years in the industry you develop a sixth sense which you are not always capable of articulating.
The result? Fewer revision rounds. Better client communication. Less of that gut-drop feeling when feedback lands.
As a freelancer, you don't have a colleague to glance over your shoulder. For a long time, that colleague was my partner — who has since developed a form of PTSD from: "Are you suuuuuure you don't see anything eeeeelse in this drawing?"
AI doesn't replace that human eye. But it gives me something to push against before the work goes out the door.
Anyone else using it this way?