Design

AI support for building and testing design work

AI is used for selected parts of building and testing within the agency workflow, assisting with execution and validation around the design process.

Why the human is still essential here

AI helps with operational parts of the workflow, but humans remain responsible for the actual design choices, user understanding, and client-centered creative judgment.

How people use this

Prototype copy suggestions

AI generates draft labels, button text, and placeholder microcopy so designers can test flows faster without locking final language.

Figma AI / ChatGPT

Wireframe-to-prototype acceleration

AI helps expand approved structures into editable screens or variants that designers can adjust during the build phase.

Figma AI / Uizard

Usability test insight summaries

AI summarizes prototype test sessions and surfaces repeated friction points so the team can review findings more efficiently.

Maze / Dovetail

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Related Prompts (4)

Community stories (1)

Personal Story
LinkedIn

I decided a while ago to not use AI to create designs at the agency.

I decided a while ago to not use AI to create designs at the agency.

We’ve tried it. Some parts of the process are cool.Β  But we’re creating human-to-device connection here.


And our designs come from our ideas which come from our conversations with you.


I’ll continue using AI as a tool for planning, parts of building and testing.Β  But when it comes to design, AI-use will be minimal if at all.


Design is not something I’m looking to delegate to AI right now.

NB
Nate BergerFounder
Apr 14, 2026