Design

Building a project-specific AI knowledge base for design context

AI is used as a living project brain by loading PRDs, operational documents, research notes, meeting summaries, stakeholder feedback, and prior decisions into a dedicated space so design context can be searched and synthesized quickly.

Why the human is still essential here

The designer still decides what information matters, interprets the context, and applies judgment to the work. AI only speeds up retrieval and synthesis.

How people use this

PRD and roadmap Q&A

Designers upload PRDs, roadmaps, and specs so AI can answer project-specific questions and summarize constraints on demand.

NotebookLM / ChatGPT

Research note synthesis

AI clusters interview notes, usability findings, and stakeholder feedback into themes the designer can revisit throughout the project.

Dovetail / Notion AI

Decision history lookup

AI indexes meeting notes and Slack recaps so prior decisions, open questions, and unresolved tradeoffs can be retrieved quickly before new work starts.

Notion AI / Otter.ai

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Latest community stories (1)

Medium

I Use AI as a Personal Assistant on Every Design Project. Here’s Exactly How.

The design process hasn’t changed. How much energy you have left for it has.

Let me say something that might surprise you.

After years of designing at scale — AI-powered tools for 1.6M Walmart associates, global experiences at Adobe, multi-product workflows at Intuit — I don’t think AI has fundamentally changed what good design requires.

You still need to talk to real users. You still need to understand the business. You still need to make judgment calls that no algorithm can make for you.

What AI has changed is everything around the design. The retrieval. The synthesis. The prep work. The 11pm Slack thread archaeology.

And that changes everything about how much of yourself you have left when you sit down to actually create.

...

Ketak GuptaSr. UX Designer at Walmart

Mar 19, 2026