People Use AI
Design

Using Claude Cowork/Code to unblock daily creative workstreams

Keep an AI copilot active throughout the day to help move workstreams forward beyond simple copy editing—accelerating exploration, drafting, and execution so tasks that would take much longer (or not happen) can be started and progressed.

Why the human is still essential here

A human still defines the goals, evaluates quality, and decides what to keep or discard; AI output is treated as a draft/helper rather than a final decision-maker.

How people use this

Creative brief and concept outline drafting

Turn messy inputs (stakeholder notes, campaign goals, constraints) into a structured brief with objectives, audience, key messages, and initial creative routes for review.

Claude / ChatGPT

Feedback-to-actionable task breakdowns

Paste reviews/comments and have the copilot convert them into prioritized, clearly scoped to-dos with acceptance criteria and suggested next steps.

Notion AI / Claude

Rapid prototype code snippets for concepts

When a design needs light interactivity or a quick demo, generate starter HTML/CSS/JS (or React) and iterate until it’s good enough to validate the idea.

Claude Code / GitHub Copilot

Community stories (1)

LinkedIn

I've been using AI much more substantially in my workflows for the past two months.

I've been using AI much more substantially in my workflows for the past two months.

I always thought AI had a ton of potential, but, like many, I used it primarily for copy editing rather than doing most of the work.

Now, it's rare I don't have Claude Cowork/Code helping with a workstream in a given day.

On one hand, it's certainly not perfect, but one observation is that it's substantially "unblocked" me, allowing me to do things that would either take much longer, or that I just wouldn't be able to accomplish.

With the pace of change, things will be substantially better within a matter of months.

That's both exciting and terrifying.

Here's an example: at Marco Experiences we're experimenting with new ad formats.

I'm not a copywriter, nor am I a graphic designer.

But by providing access to our brand guidelines, information about our products, and some creative ideas, within a matter of hours I'm able to have a creative director assistant with 4 concepts for ads.

The output is editable, but not quite pixel perfect / fully usable. We still use Figma to get things to 100%.

This small example of using AI in a marketing-related workflow would have been impossible a year ago and unimaginable a few years ago.

SS
Suman SivaCEO and Co-Founder at Marco Experiences
Feb 24, 2026