Design

Creative asset generation and curation for design storytelling

AI is used to generate, curate, and edit images and videos that communicate a collection concept, making it easier to build a coherent visual story and presentation around the work.

Why the human is still essential here

A human still builds the workflow, selects the strongest outputs, edits the media, and ensures the final story has coherence, originality, and purpose.

How people use this

Editorial still generation

AI produces campaign-style fashion imagery that helps communicate the collection narrative in decks, social posts, or lookbook drafts.

Midjourney

Concept video generation

AI turns visual directions into short motion pieces that show atmosphere, movement, and styling energy for the collection story.

Luma / Runway

Story reel assembly and polish

AI-assisted editing speeds up sequencing, cleanup, and visual refinement so curated images and clips become a cohesive presentation.

Adobe Premiere Pro / Runway

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Related Prompts (4)

Latest community stories (1)

Personal Story
LinkedIn

The common thread I hear the most: "AI doesn't have a soul."

The common thread I hear the most: "AI doesn't have a soul."

Cool, but let's talk about soul, shall we?


This collection was designed before fabric is cut or a single stitch is sewn. And still, every single time, someone will sneak into the comments to tell me it's empty.


Here's what the work actually looks like behind the scenes:

β†’ Personalization

β†’ Prompting (and re-prompting when it wasn't it)

β†’ Prompt systems

β†’ Fabric + palette choices

β†’ Styling

β†’ Editing

β†’ Workflow building

β†’ Image curation

β†’ Video generation

β†’ Video editing


That's not a model guessing. That's a hundred decisions on purpose.


It's a real human-led process of judgement calls, decision making, and curiosity to push new ways of working. Not the one way designers were taught in school.


A very creative soul that wanted to go somewhere new and finally found the door.


AI Should Be Fun.πŸ₯΅


β€”β€”β€”β€”β€”β€”β€”β€”

Music Cred: Sevdaliza - Human

Tool Stack: Midjourney, Figma Weave, Luma

MB
Meg BallDirector of Creative Tech & AI
Aug 7, 2026