Design

Curating AI tools through structured experimentation

Continuously explore and test new AI tools in small, low-risk experiments to decide which ones genuinely improve the design workflow and which ones to ignore.

Why the human is still essential here

Curiosity and critical thinking are required to set evaluation criteria and decide what to adopt; fundamentals, context, and decision-making remain human-led.

How people use this

AI moodboard exploration sprint

Run a time-boxed experiment generating multiple visual directions to validate whether a generative image tool accelerates early concepting without diluting brand intent.

Midjourney / Adobe Firefly

UX microcopy variants pilot

Use an LLM to draft several versions of key UX messages (empty states, errors, onboarding) and evaluate them against product tone, clarity, and legal constraints.

ChatGPT / Claude

Research synthesis trial

Test an AI research repository to summarize interview transcripts and auto-surface themes, then compare the insights to a manual analysis before adopting it.

Dovetail AI / Maze

Community stories (1)

LinkedIn

If you’re a designer and think you need to know every new AI tool, you’re wrong.

If you’re a designer and think you need to know every new AI tool, you’re wrong.

Every day, dozens of new AI tools appear. Keeping up with all of them is a full-time job, and it’s not the job of a designer.


Here’s what designers who stay ahead actually do.


• They don’t try to integrate every new tool into their workflow.

• They stay curious and open to new ways of working.

• They’re comfortable operating in uncertainty and ambiguity.

• They try things, evaluate them critically, and decide whether a tool genuinely improves their work or is just noise.


For instance, I recently started designing an app to help manage my kid’s finances, mainly to test a few tools. When I brought the same designs into two different vibe-coding tools, the results were vastly different.


One followed my designs closely. The other went completely off in visual direction. That contrast made it clear which tool respected design intent, and which one introduced more noise than value.


So don’t try to learn every AI tool.

Explore. Test. Experiment.

Because at the end of the day, design and UX fundamentals haven’t changed.


The designers who stand out aren’t the ones who master tools.

They’re the ones who influence decisions, help others visualize what’s possible, and collaborate effectively to make it real.


Staying relevant isn’t about chasing tools. It’s about knowing what to ignore.

MR
Marco RodriguesHead of CX & Design
Feb 24, 2026