Design

Designing branded content and business assets

AI supports content creation by converting rough ideas into more polished visuals and branded assets, including materials for a newsletter and custom menus for a small business.

Why the human is still essential here

Anthony and his wife still originate the concepts, brand direction, and final choices. AI helps elevate and visualize those ideas rather than replacing their judgment or creativity.

How people use this

Newsletter visual layouts

AI transforms draft newsletter copy into branded cover images, section graphics, and consistent layouts that make the content feel more professional.

Canva / Adobe Express

Custom bakery menus

AI generates menu designs from a businessโ€™s product list and brand style so a small business can quickly test polished menu concepts.

Canva / Gamma

Branded social graphics

AI turns content ideas into reusable branded graphics for posts, promos, and announcements across a creator or small business workflow.

Canva / Adobe Express

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LinkedIn

A year ago, I was resistant to using AI.

A year ago, I was resistant to using AI. To be honest, I felt overwhelmed and stuck in my ways. But this year, I made a commitment to change that. Today is part 2 of sharing how I am leveraging AI to become more efficient and effective in my career & personal life.

What most people get wrong about AI is they focus on only speed. Doing things faster. Automating more, etcโ€ฆ But faster doesn't always mean better. And most of the time, it actually makes your work worse.


The real question isn't "how do I save time with AI?โ€


It's "how do I make my work better with AI while becoming more efficient?"


For me, one of my weaknesses is getting my ideas turned into visuals that I can share & present. I wasnโ€™t the best โ€˜artโ€™ student growing up to say the leastโ€ฆ


So here are 3 ways Gamma has helped make my work better, not just faster with having F+ design skills:


1. Client-facing materials: I love to use AI for data analysis and more.. Now I can create on- brand visuals to make the story & data come to life. Quick one pagers, PDFs, exec summaries & more


2. Content creation: I also am a content creator, have a newsletter and my wife also runs her own business. Gamma has helped take my ideas to the next level.. And even designed new custom menus for my wifeโ€™s baking business.


3. Creative thinking: I am an outside the box thinker.. But when it comes to visualizing my ideas, I hit a wall. Gamma acts as my design partner to help bring my ideas to life.


How I'm NOT using it:

1. To do the thinking for me

2. To mass produce generic content

3. To replace the parts of my job that require a human touch


AI shouldn't just make you faster. It should make your outputs even better, leading to more value for your clients.


Gamma Imagine is basically an AI design partner. Describe the visual, it creates it. No design skills. No tool switching. No templates.


If you are exploring ways to use AI, I highly recommend giving Gamma a look.


Once you see what is possible, you wonโ€™t go back!


#GammaPartner

AN
Anthony NatoliSenior Account Executive at LinkedIn
Apr 16, 2026