I have been using AI long enough to be impressed by its speed and cautious about its judgment.
I have been using AI long enough to be impressed by its speed and cautious about its judgment. For quick sketches, comps, infographics, and data visuals, the volume is remarkable. You can explore more directions in less time than ever before. The real skill is knowing what to reject. At first glance, a lot of AI-generated work looks polished. Then you look closer. The hierarchy is weak. The logic breaks down. The brand cues miss the mark. The chart looks finished, while the point remains unclear. The layout looks attractive, while the problem remains unsolved. That is where experience shows up. In knowing whether the work functions. AI can increase the number of directions we explore. That part is useful. Volume does not replace judgment. It makes judgment more important. AI can help generate the work. Judgment decides whether the work deserves to exist. #CreativeDirection #DesignThinking