Design

Generating A/B test ideas and UX advice

Use AI as an assistant to propose A/B test angles, critique flows, and offer general UX guidance to support decision-making.

Why the human is still essential here

The designer validates suggestions against real constraints, research, and metrics, and decides what to ship and how to measure it.

How people use this

Hypotheses and success metrics for test plans

Turn a problem statement and baseline metrics into a set of testable hypotheses, primary/secondary metrics, and guardrails for an A/B experiment.

ChatGPT / Claude

Experiment backlog ideas and prioritization

Generate a backlog of experiment concepts and a first-pass prioritization using a simple framework (e.g., ICE/RICE) based on goals and constraints.

ChatGPT / Notion AI

Variation concepts for experimentation platforms

Propose concrete variant ideas (copy, layout, and UX changes) that can be implemented as experiments in common A/B testing tools.

ChatGPT / Optimizely

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Community stories (1)

How do you use AI in your daily work?

I know this was asked before, but I’m curious again.

Right now I mostly use generative AI for:

UX copy

A/B thinking and general UX advice

Architecture and workflow discussions

Brainstorming broad ideas

Sometimes I test complex UI ideas in tools like Claude, especially when Figma gets heavy. But overall, I rely mostly on ChatGPT as an assistant to think through problems.

In my case, AI still needs strong input from me. It rarely gives solutions that are fully usable without refinement.

For context, I work on a niche financial platform. The UX challenges are quite specific, and often AI doesn’t have enough context to give answers.

I see a lot of hype on LinkedIn about no-code, heavy automation, “AI doing 75% of design,” etc. But I don’t really see that working in my case. Even for simple landing pages, results feel generic. Maybe I’m using the wrong tools or not prompting well.

Lately my focus is more on management and strategy, while still designing daily.

How are you using AI beyond what I described?

Affectionate-Lion582UX designer (financial platform)

Feb 26, 2026