Design

Iterating design variations from selected context

After the designer selects useful items from the clickable brief, AI reads that chosen context and explores multiple design variations based on those selections.

Why the human is still essential here

The designer curates the inputs, prompts the direction, and judges which variations are worth pursuing.

How people use this

Landing page direction variations

After a designer selects preferred sections and style cues, AI generates multiple landing page concepts that follow the chosen context for rapid comparison.

Figma Make / v0

Brand identity exploration sets

AI uses the selected palette, typography notes, and mood references to produce several distinct identity directions for the designer to refine.

Midjourney / ChatGPT

UI component style variants

With chosen examples from the brief as input, AI creates alternative hero, card, or dashboard component treatments for the next design round.

Claude / Figma Make

Need Help Implementing AI in Your Organization?

I help companies navigate AI adoption -- from strategy to production. Whether you are building your first LLM-powered feature or scaling an agentic system, I can help you get it right.

LLM Orchestration

Design and build LLM-powered products and agentic systems

AI Strategy

Go from idea to production with a clear implementation roadmap

Compliance & Safety

Build AI with human-in-the-loop in regulated environments

Related Prompts (4)

Latest community stories (1)

Personal Story
LinkedIn

my new favorite workflow: having AI generate clickable briefs

my new favorite workflow: having AI generate clickable briefs

for example I had it research every piece of metadata I could use for a design and spin it up as an HTML page


so instead of a wall of text I can "see" each concept


but the cool part is I can just scroll through and select anything I want to use


Claude then opens the browser to read my selections and pulls that context into the chat


so I can just say "ok explore 5 variations based on the metadata I selected" and I'm off to the races 🚀

MR
Michael RidderingAI-Native Design Leader and Advisor at InFlight
Jul 3, 2026