AI isn't replacing my work, its expanding it
AI isn't replacing my work, its expanding it
The last year completely changed how I work as a designer:
I’ve upskilled. Expanded what I offer. Sharpened my approach. Reduced my timelines.
And honestly grown more in the last year than the previous 5 combined.
What’s wild is not just the growth, it’s what I’m now able to offer solo.
Things I never imagined doing on my own:
1. Video and animation
Now a huge part of my work
Social content, paid ads, ecommerce
High-end pack shots and scroll stopping motion
2. Website development
From brand guidelines to wireframes to fully functioning sites
3. App prototyping
Taking ideas from rough concepts to something founders can actually show investors
4. AI-generated brand asset systems
Hundreds of on-brand visuals and videos for campaigns and content
5.Deep research and strategy
Competitive landscapes and creative direction baked into the work
The reality is simple
AI has pushed me into full E2E creative
Strategy → Brand → Execution → Rollout
All done in weeks, not months
At a fraction of what a mid-sized agency would cost
Here’s the stack I actually use daily:
• Nano Banana 2
For hyper-real product, lifestyle, and model imagery
• Kling 3.0
Best for controlled, high-quality video and animation
• Grok
More experimental, looser creative outputs
• Loveable
For prototyping apps, websites, and product ideas
• ChatGPT
Prompting, structuring ideas, research
• Canva
Client-ready templates and presentations
• Figma
Web design, structure, and handoff
• Adobe Illustrator
Still the core for logos and vector work
Year one of freelancing has been a bit mad
Can’t wait to see what year two looks like...
Which AI tool has made the biggest impact on how you work as a designer?
What changed your workflow the most, not just your speed?
#AI #designer #AIdesigner #branding #freelance #creative