Design

Using AI to support design iteration

AI helps artists and designers support parts of the creative workflow and move through iterations faster, while still relying on human direction to shape the work.

Why the human is still essential here

The designer or artist still has to supply the reasoning, taste, concept, and judgment behind every creative choice. AI can assist the process, but the human decides why elements belong and what makes the final work meaningful.

How people use this

Concept moodboard generation

AI turns text prompts and reference styles into multiple early visual directions so designers can compare concepts before refining one path.

Adobe Firefly / Midjourney

UI and layout variation drafts

AI suggests alternate screen layouts, component arrangements, or copy placements to help designers iterate on interface ideas more quickly.

Figma AI

Image edits for design exploration

AI expands, retouches, or swaps parts of an image to test different compositions and art directions without rebuilding the asset from scratch.

Adobe Photoshop Generative Fill / Firefly

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Opinion
LinkedIn

Using AI tools can help and artist or designer, but if you think you can replace an artist or designer with AI, you don't know the first thing about what goes into making a great piece of art of design.

Using AI tools can help and artist or designer, but if you think you can replace an artist or designer with AI, you don't know the first thing about what goes into making a great piece of art of design.

JC
John CruiceContributing Photographer
May 8, 2026