Let’s talk AI tools… What’s working and where it still falls short

I use it to move faster on the parts that used to eat time without adding much creative value.

Mockups • Instead of spending an hour hunting for the right shot, I generate one. Specific context, right proportions, on-brand. Done in minutes.

Illustrations and icons • When budget doesn’t stretch to a custom illustrator, AI gives me a starting point I can direct.

Photoshop AI editing • Generative fill, extending a shot that’s almost right — quietly one of the most useful tools in my daily edit.

Copy placeholder • When good copy isn’t ready, AI holds the layout together without me staring at Lorem Ipsum.

Now the honest part.

Visuals fall apart when prompts get complex — the more elements you add, the more it starts dropping details or adding things you never asked for.

It writes in a way that isn’t you. Perfect grammar, clean structure, sounds like nobody in particular.

And it won’t tell you when something isn’t working. No second opinion unless you ask. As a solo designer, that gap is real.

It works best when you bring the direction, the taste and the critical eye.

#AITools #CreativeProcess #DigitalDesign