Fact-checking is non-negotiable in AI content workflows
The more I use AI, the more I’m convinced fact-checking needs to be baked into content workflows as a non-negotiable task.
Last month, a client asked me to rewrite a case study because the one a customGPT wrote contained made-up quotes.
They didn’t have the time to recheck it, and the customer came back and asked, “hey, where did we say THAT?”
The worst part is the quote blended in seamlessly with the transcript. It sounded like something the client would’ve said, but didn’t in reality.
Imagine how much trust you could lose if you *publish* something made up. Especially if that’s a client/SME quote.
So if you are using AI workflows, ensure you have a fact checker to verify everything before publishing. Don’t exchange your brand’s reputation for speed.