Finance

Market research, competitor benchmarking, and company comparisons

Use AI research agents to rapidly gather sources, benchmark competitors, produce cited market summaries, and conduct structured side-by-side company comparisons for investment diligence and strategic decision support.

Why the human is still essential here

A CFO still judges source quality, selects the right comps/benchmarks, and interprets results for strategy and risk.

How people use this

Cited competitor snapshot report

AI compiles a competitor overview (pricing, positioning, recent launches, funding, leadership changes) with citations into a brief for leadership.

AlphaSense / ChatGPT

Comparable company benchmarking table

AI pulls comp metrics (ARR, growth, gross margin, CAC payback where available) and drafts a benchmarking table with notes on data gaps and definitions.

PitchBook / AlphaSense

Market sizing and trend brief

AI aggregates sources to draft a TAM/SAM/SOM and key demand drivers brief, including risks and assumptions for CFO validation.

Perplexity / ChatGPT Deep Research

Standardized two-company comparison table

Give the model a fixed template (business model, growth drivers, risks, valuation, balance sheet) and have it fill a side-by-side table using only the metrics you paste in.

ChatGPT

Investment memo comparison in a notes database

Use an AI-assisted workspace to generate and maintain a consistent comparison page for two tickers, updating sections as you add new filings and transcript snippets.

Notion AI

KPI comparison sheet with narrative summary

Maintain a KPI comparison sheet and use an LLM to generate a short narrative interpreting the differences (and what to verify) based on the spreadsheet inputs.

Google Gemini

Community stories (1)

LinkedIn

I run a lean operation as GrowCFO's CEO and CFO.

I run a lean operation as GrowCFO's CEO and CFO.

Some great people, a clear strategy, and five AI tools I use almost every single day.


Here's how I use each one:


ChatGPT (GPT-5.2)

1. Drafting board-ready summaries from messy financial data — GPT-5.2 is specifically optimised for spreadsheet formatting and financial modelling 2. 2. Researching markets and benchmarking competitors fast using Deep Research, which browses hundreds of sources and produces fully cited reports.

3. Brainstorming pricing strategy and revenue model scenarios — Projects now lets me save outputs as a reusable knowledge base.


Claude (Sonnet 4.6)

1. Building detailed financial forecast models directly in Excel (Claude in Excel now connects live to data providers like S&P Global, PitchBook, and FactSet via MCP, without leaving the spreadsheet).

2. Reviewing contracts and flagging commercial risk in plain English — Sonnet 4.6 leads on the Finance Agent benchmark and matches Opus on complex document comprehension.

3. Analysing customer and revenue data to spot trends before they bite — the 1 million token context window means I can feed it entire datasets in a single pass.


Google Gemini (Gemini 3.1 Pro):

1. Searching across Google Drive to surface documents instantly — the Gemini side panel works across Drive, Docs, Sheets, Slides, and Gmail in one place.

2. Summarising long email threads so I can respond in minutes, not hours — Gemini now grounds Copilot-style directly in the open email you're reading.

3. Turning rough notes into polished proposals and pitch decks — Gemini 3.1 Pro brings significantly improved reasoning for complex, multi-step tasks.


Microsoft Copilot (powered by GPT-5.2):

1. Converting meeting transcripts into action logs inside Teams — Voice Catch-Up in Outlook now does this hands-free on mobile

2. Automating repetitive Excel reporting tasks I used to do manually — Agent Mode in Excel actively edits and refines spreadsheets through multiple steps, reasoning through changes as it works.

3. Rewriting dense financial narratives into exec-friendly language — the new Thinking Mode selector lets me tune Copilot for speed, creativity, or precision depending on the task


Google NotebookLM (now under Google AI Pro):

1. Creating my monthly CFO report as presentation slides to walk through with our leadership team — I feed it the numbers and notes, it builds the Slide Deck using Gemini 3 and Nano Banana Pro, structured and presentation-ready

2. Turning recorded interviews into structured research notes — Deep Research mode can now actively scour the web to build citation-backed briefing documents from scratch

3. Building a private knowledge base from GrowCFO's internal frameworks — notebooks now feed directly into the Gemini app, so my knowledge base is live across every tool I use.


AI isn't replacing my thinking.

It's making me faster, sharper and focused on the most crucial decisions.


Do you agree with the CFO tools I use for each task?

DW
Dan WellsCEO and CFO at GrowCFO
Mar 3, 2026