AI can build a beautiful shortlist on paper.
AI can build a beautiful shortlist on paper.
But who’s having the conversations that actually create that shortlist? 🗣
As a marketing recruiter, I use AI. It’s fast. It’s efficient. It can surface relevant CVs in seconds. I'd be silly not to use it.
But AI doesn’t:
• Sell the opportunity in a way that excites passive talent
• Sense culture misalignment before it becomes a costly mistake
• Translate a CV full of buzzwords into actual commercial impact
• Challenge a candidate on vague metrics and surface real numbers
• Identify untapped potential beyond job titles
• Apply market context: salary shifts, team restructures, brand reputation
The list goes on.......and on.......
The strongest shortlists aren’t built from keywords.
They’re built from conversations.
Real discussions about:
➡️ Brand ambition
➡️ Commercial targets
➡️ Team dynamics
➡️ Leadership style
➡️ What success actually looks like in 12 months
The best marketing candidates?
They’re rarely mass-applying. They’re busy. They need context. They need challenge. They need a reason to move.
That doesn’t come from an algorithm.
It comes from insight, credibility, conversations and proper headhunting.
AI can filter.
Recruiters create clarity.
And clarity is what secures interviews, and better hires.
So today, I'm asking - where do you think AI stops and human judgement starts in recruitment?
Kin Collective Recruitment