Marketing

Adapt and manage multichannel content

AI helps teams search assets with natural language, batch edit imagery, maintain a consistent visual aesthetic, and prepare variations for different platforms while keeping campaign assets organized.

Why the human is still essential here

Marketers remain responsible for channel strategy, brand consistency standards, and selecting the right versions for each audience and platform.

How people use this

Natural-language asset search

AI lets marketers find the right campaign images or videos by searching phrases like product, mood, audience, or season instead of manual tags alone.

Adobe Experience Manager Assets / Bynder

Batch channel-specific resizing

AI automatically resizes, crops, and cleans up creative assets into multiple aspect ratios for web, email, display, and social platforms.

Adobe Express / Canva

Organized campaign variant management

AI helps teams generate, label, and organize content variations by audience, channel, and region so campaigns stay consistent across markets.

Adobe Experience Manager Assets / Canto

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Forest KeyVice President, Agentic AI for Creativity & Productivity Business at Adobe
Jun 18, 2026