My mom asked me how I use AI at work.
My mom asked me how I use AI at work.
“For everything” wasn’t a very helpful answer. 😅
So I typed up these steps I often go through (this specific list was for creating web pages, but the process is often similar for other deliverables).
Nobody asked except my mom 😉, but here is my process:
WRITING WEB COPY WITH AI
1. Start with my brain: no AI yet
Dig up existing documents on the topic I need to write about, jot down notes that come to mind, review competitor pages, roughly map page structure...
2. Generate a first draft with AI
- Have AI make a “web page copy brief” based on my notes/outline, plus our Domo product positioning doc
- Using that brief, generate a first draft of the page via a Web Copywriter Agent I made
- Go back & forth with the agent to iterate on messaging
3. Switch into research mode with AI
To confirm I’m on the right track, switch gears and use:
- Gemini’s Deep Research Agent for additional market & competitive context
- My own Voice-of-Customer Agent trained on real customer comments
4. Go back and critique the draft with AI
Feed those findings back into the Copy Agent. Ask it to critique the draft against things like market direction, analyst framing, and customer language. Make adjustments accordingly.
5. Critique the draft with humans
Align with PMs and other stakeholders, and refine again.
I find the best outputs come when I alternate between using AI for creation and critique.
I like breaking the project up into several steps, wiping the context between chats, and using my *very own human brain* heavily throughout the process.
It takes more time, but I think it’s worth it. :)
Any other favorite AI tricks I should add to the list? (It’s for my mom, I promise !!)