Here are a few ways we are leveraging AI to assist with sales and marketing (plus a few ways not to use AI). Do you have anything you would add to either list?

First, let’s dive into how you should NOT be using AI.

- Stop using AI to create all your content. Several colleagues have shared data showing engagement levels plummet for social media and website content created by AI. Engagement across all platforms. It is ok to use AI to help, but you MUST edit this content with a qualified human. A good rule of thumb is that the more important the content, the more editing it will require.

- Stop using AI to send important emails. The content generated by AI is clearly not human. People can subconsciously tell, if not outright. This sends a signal to the person you are emailing that you don’t care enough to write them yourself.

- Stop using AI to create all your content images. Again, let’s think about this from the perspective of how important your content is. Simple post, sure, if that post needs an image. But adding an image for the sake of it is not effective.

Here are a few amazing ways to use AI for sales and marketing:

- Start using AI to inspire your content, emails, posts, research, and more. AI can be a great assistant in helping you identify opportunities you may miss. This is mostly done in the conversational side of AI.

- Start using AI to do the mundane tasks. With a simple Claude Code .md file (Google this if you don’t know what it is), I was able to create a file where I insert a URL into Claude Code, and it creates a csv of names, emails, LinkedIn profiles, and bios of all the decision makers. Saves a ton of time.

- Start using AI to set up automated low-touchpoint interactions. Rather, this is online chat or surface-level emails; create AI agents that help you knock out 80% of the work in low-impact, high-volume interactions.

- Start using AI for marketing and sales processes and plans. AI is amazing at creating frameworks and rubrics for marketing and sales. Think of AI like a junior employee here. The output is solid, but requires some changes and additions. Use AI for editorial calendars, campaign plans, road maps, and more.

- Start using AI for research. Competitive research, new market options, market size, scope, areas of opportunity, your own campaigns, etc. AI can be a powerful research assistant. You need to be careful to properly structure the research, so AI doesn’t just give you answers you want to hear.

I use AI. There, I said it.

As a personal branding agency, it’s impossible to expand or diversify your clientele without AI workflows.

I have fed 100+ interviews to train my Claude for each client. It knows exactly what news, articles, and Reddit threads to pick for each client’s content.

But before and after this, AI is absolutely useless. It cannot tell you what questions to ask, how to create a comfort bubble for a person so they can unabashedly share their opinions.

It cannot form a bond with the person you’re writing for. And *drum rolls* AI CANNOT WRITE. If I were to send a fully AI-generated post to my client, they’d think a potato wrote it.

The hooks are bad. There are unnecessary rhetorics and similes. It cannot form a single sentence without robbing the person of their personality.

You need a writer even if tomorrow you chose to use AI for all your posts. Because honey, writers know how to stop the scroll. Writers know how deep or far the reader has to be taken into the story.

I have had the same clients for years and it’s not because I’ve made them the Elon Musks of social media. It’s because I work too closely with their long-term goals, I safeguard their image, I’m a mini PR. Some would say I’m their therapist too lol.

Personal branding, my nugget, is 80% process and 20% posts. Posts are the laaaassssst part. The backbone of any process is always a person who has been there, done that.

Even the best vibecoders have breathed, lived, and died in code first.

Most marketers are using AI wrong.

They ask it to write captions and stop there.

Here's how I use AI to run smarter marketing campaigns — without losing the human touch:

1. Research in minutes, not days
AI helps me analyze competitor positioning, audience pain points, and market trends before I write a single word of copy.

2. Build the strategy first, then generate content
I feed AI my target audience, goals, and tone — then use it to draft content frameworks, not finished posts. The thinking stays mine.

3. Repurpose everything
One blog post → 5 captions → 3 email hooks → 1 short video script. AI makes this take 20 minutes instead of 3 hours.

4. Test faster
I run A/B variations on headlines and CTAs using AI-generated options, then let performance data pick the winner.

5. Personalize at scale
From outreach emails to ad copy, AI lets me tailor messaging to different audience segments without starting from scratch each time.

The marketers winning right now aren't the ones replacing their thinking with AI.
They're the ones using AI to think bigger.

Which of these do you already use? Drop it in the comments 👇

#MarketingStrategy #AIMarketing #DigitalMarketing #ContentMarketing #MarketingTips

After a year of building AI into my workflow, here’s what I didn’t expect to find, and what it forced me to confront about the work I’d been calling “strategy.”

5 free AI tools I use every day as a marketer
(no BS)

1. Perplexity
Deep competitor research.
With real sources attached.

2. Claude
Build full campaigns.
Funnels. Content calendars.
Long form strategy.

3. Notion
Turn messy ideas
into clean timelines.

4. Canva
Design posts.
Carousels.
Ads. Fast.

5. Gamma
Create professional
client slide decks
in minutes.

I use them across:
• LinkedIn • Instagram • TikTok • YouTube • X

Which AI tool do you use every day?

I tested 40+ AI tools for marketing over the last 6 months.

Most are garbage. Some are decent. A few completely changed how I work.

Here is the honest breakdown of what I actually use now (and what I stopped using):

𝗙𝗼𝗿 𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗮𝗱 𝗰𝗼𝗽𝘆: Not ChatGPT. I use Claude. The output needs 80% less editing. Especially for long-form landing pages and email sequences. ChatGPT is fine for brainstorming, terrible for final copy.

𝗙𝗼𝗿 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Not any paid tool. Perplexity Pro. Ask it to pull positioning, pricing, and messaging from any competitor's website, and it gives you a structured brief in 2 minutes. I used to spend half a day on this.

𝗙𝗼𝗿 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀: Not Canva AI. I go between Ideogram for static visuals and Runway for short video. The quality gap between these and Canva's AI features is massive.

𝗙𝗼𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴: Not a spreadsheet. I feed one content pillar into Claude using my brand voice doc, and it generates 30 days of platform-specific posts. LinkedIn, Instagram, Twitter. Different formats, different hooks, same core message.

𝗙𝗼𝗿 𝗹𝗮𝗻𝗱𝗶𝗻𝗴 𝗽𝗮𝗴𝗲 𝗮𝘂𝗱𝗶𝘁𝘀: Not a checklist. I screenshot the page, drop it into GPT-4o or Claude with a specific CRO prompt, and get a section-by-section teardown with prioritized fixes. Faster than any consultant.

𝗙𝗼𝗿 𝗦𝗘𝗢 𝗮𝗻𝗱 𝘀𝗲𝗮𝗿𝗰𝗵 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆: This is where it gets interesting. Google is not the only search engine anymore. AI tools like ChatGPT, Perplexity, and Gemini are becoming discovery platforms. If your brand does not show up there, you are already invisible to a growing segment of your audience.

Most marketers I talk to are using one tool for everything.

That is like using a hammer for every job. It works on nails. It destroys screws.

The real skill in 2026 is not "using AI." It is knowing which tool to pick up for which task.

I am putting together something for marketers who want to see these exact workflows in action. Not a course. Not a PDF.

If you want to get access, comment "AI Stack" below or DM me directly, and I will DM you the details.

Please follow/connect so it will be easier for me to DM you!

Knowing which AI to use is now a marketing superpower.



Most people just pick ChatGPT for everything. Smart marketers match the tool to the task, and that changes everything.

Here is how I use each one in my workflow as a Digital Marketing Specialist and Social Media Manager.

ChatGPT is my strategic operator. Great for brainstorming campaign ideas, automating workflows, and daily content execution.

Claude is my writing expert. When I need deep analysis, long-form copy, or polished ad scripts, this is my first call.

Gemini is my visual brain. Perfect when working inside Google tools or handling image and data tasks in one place.

DeepSeek is my logic thinker. Precision math, technical problem solving, and budget calculations for ad campaigns.

Perplexity is my research engine. Before I launch any campaign, I use it to gather market data, trends, and competitor insights.

Grok is my real-time pulse. When I need to know what is trending right now before crafting social content, this is where I go.

As someone who runs paid ads, manages communities, creates Canva graphics, and converts leads into actual sales, I am not loyal to one AI. I am loyal to results.

The marketers winning in 2026 are not the ones who simply know AI exists. They are the ones who know which AI to deploy, when, and why.

Are you using the right tool for the job? Drop your favorite in the comments.
Repost this if it helped. Your network needs to see this.


Omisanya Ifeoluwa
The brand behind the brand

My mom asked me how I use AI at work.

“For everything” wasn’t a very helpful answer. 😅

So I typed up these steps I often go through (this specific list was for creating web pages, but the process is often similar for other deliverables).

Nobody asked except my mom 😉, but here is my process:


WRITING WEB COPY WITH AI

1. Start with my brain: no AI yet
Dig up existing documents on the topic I need to write about, jot down notes that come to mind, review competitor pages, roughly map page structure...

2. Generate a first draft with AI
- Have AI make a “web page copy brief” based on my notes/outline, plus our Domo product positioning doc
- Using that brief, generate a first draft of the page via a Web Copywriter Agent I made
- Go back & forth with the agent to iterate on messaging

3. Switch into research mode with AI
To confirm I’m on the right track, switch gears and use:
- Gemini’s Deep Research Agent for additional market & competitive context
- My own Voice-of-Customer Agent trained on real customer comments

4. Go back and critique the draft with AI
Feed those findings back into the Copy Agent. Ask it to critique the draft against things like market direction, analyst framing, and customer language. Make adjustments accordingly.

5. Critique the draft with humans
Align with PMs and other stakeholders, and refine again.


I find the best outputs come when I alternate between using AI for creation and critique.

I like breaking the project up into several steps, wiping the context between chats, and using my *very own human brain* heavily throughout the process.

It takes more time, but I think it’s worth it. :)


Any other favorite AI tricks I should add to the list? (It’s for my mom, I promise !!)

Everyone is using AI in one capacity or another.

I mostly use it for summarization. To take a lot of information and make it more digestible. But I am begging content marketers to please use it sparingly. It cheapens what we do. Too many times I see a post or a reply clearly written by ChatGPT and not edited, vetted, or in a company’s voice whatsoever.

Maybe I can spot it more than most but when I see something so clearly written by ChatGPT it’s an immediate turn off. It lacks sincerity. It lacks authenticity. It lacks originality.

Ask yourself:

▪️Is this adding value?
▪️Is this accurate?
▪️Is this undermining your brand’s message?
▪️Is this undermining everything we do?

It takes two minutes to review and edit a prompt response. You can be an expert at leveraging AI and still be a marketing and branding expert. Don’t take the easy road and cheapen both your voice and your brand’s. You’re doing yourself and your clients a disservice.

✍🏼 Written by me, a human, in five minutes.

AI automation earns its place in my workflow in areas where human review remains part of the process. Research, drafting, reporting, brainstorming, synthesizing data, and building first versions of things that I evaluate before anything goes live. That's where I get the efficiency gains without gambling on my client's business.

The marketing automation tools that worry me are those marketed specifically on the promise of removing human judgment from the loop.

For many of my clients, my judgment, based on years of experience working in highly sensitive and regulated niches, isn't a bottleneck; it's the service they're expecting.

#marketing #ai #openclaw