A few years ago, I put together the KickframeToolbox.com, a collection of marketing planning templates with guidance on choosing and using them. It’s still live, and you can download everything in editable formats.

I was wondering if these frameworks could also work as prompts. A prompt could walk you through the same steps as a template, asking questions, clarifying your thinking, and producing a completed draft. I built one and it worked pretty well. Then I took it further and created a meta-prompt (a prompt that generates other prompts) and applied it across a handful of other frameworks.

What impressed me here was that I could use Claude Code to automate the whole process. I gave it the meta-prompt with instructions, along with the Toolbox frameworks, and it produced a full set of prompt files. From there I had Claude Code build a webpage with all of the prompts accessible. The whole thing took a few hours, not counting the automation, which ran on its own.

Now these prompts are pretty clunky, and there’s no substitute for strong, clear, informed critical thinking (don’t go firing your strategic planner!) But it did make me think that tools like these could be useful for capturing and organizing early thoughts into a first draft, or for sparking a strategic discussion when working through ideas together with a colleague. If you have tips for incorporating AI tools like these into your strategic planning workflow, I’d love to hear them.

See comments for a link to the prompts.