Today marks a milestone for Clerk AI! 🚀

We're releasing 'Belle' - the first platform to build AI agents across RCS and Voice using natural language; while anyone can build with Belle - its built with the performance marketer in mind.

Nobody wants to touch outbound marketing with AI. Today, we're choosing to step into that gap.

Here's the uncomfortable truth: 99% of AI agents on voice and text are ticking time bombs. They're not compliant with FCC, TCPA, 10DLC, CCPA regulations. Companies deploying them today are one class-action lawsuit away from a very expensive wake-up call.

Built specifically for performance marketing teams focused on outbound. But here's what makes it different: businesses working with us are fully verified by Google / Apple and the carriers meaning both their outbound calls AND RCS text messages come to your mobile as branded, trusted and compliant. ank yesterday.

Starting today we can all collectively take a deep breath when grandma answers a call or text from their banks, insurance or healthcare providers - knowing it's coming from a real business powered by Clerk AI.

Why this direction?

Story time: A few years ago we started building AI agents to supercharge business text messaging for our earliest customers. It worked: tens of thousands of end users now rely on AI alongside front-line staff – and in some cases it's their entire workflow.

As we grew, customers pushed us to go omni-channel and add voice. We had no voice expertise 18 months ago, but we executed hard and now we power millions of AI voice calls every month for some of the largest brands in the world.

We watched friends and adjacent platforms raise massive rounds, racing to land grab low-hanging support use-cases with no real vertical focus. Then came the wave of vertical plays: AI for dealerships, dentists, hotels, airlines, logistics – kind of sounds like a line out of a Dr. Seuss book, doesn't it?

But one massive use-case was being ignored: outbound marketing.

Why? FCC, TCPA, 10DLC, CCPA, CSP, TCR - a dizzying level of acronyms that almost no business can keep up with. Then there's the tough reality that dialing and messaging companies get sued constantly over consent and opt-in violations by predatory class-action lawyers. Some of the biggest players in insurance, home services, and others won't even evaluate voice AI because of litigation risk and the precedents being set right now. Everyone's racing to ship AI agents. We're the ones focused on compliance - the real hard stuff.

The reason all these regulations exist is because we're all exhausted with non-personalized spamming, intrusive messages and calls. We're fed up with the unprecedented amount of fraud, spam and phishing masking as legitimate businesses.

Enough is enough.

Belle lets any performance marketing team build and launch RCS and Voice AI agents in minutes - not weeks or months. AI agents that are fully compliant, right at deployment. Not ticking time bombs.

We're both trailblazing AND redefining the AI outbound market by making it verified, trusted and -gasp- enjoyable to use.

If you believe in this future, I invite you to join us by writing 'I love it' in the comment section for 1000 free credits to try Belle today.