Four years of using AI every day = four years of pattern recognition across LLMs, four years of observing every bad habit AI creates.
Four years of using AI every day = four years of pattern recognition across LLMs, four years of observing every bad habit AI creates.
We are at the stage where everyone is using the same descriptions for AI's impact on us.
Taste.
Judgement.
Agentic vs. Human
If you believe the nonsense X throws at you, you'll become the underclass if you don't learn to build agents.
I'm going to share some thoughts as an actual AI Native user. What does that mean?
I do most of my work using a terminal versus a prompt window. I program documents using MCP plugins. I automate everything I can - mainly low value work and I try to reduce context switching by limiting the number of tools I use by embedding as much as possible into Claude.
Let's start with judgement.
Here's a sample brief (I made it up). You're asked to create a brand for a new skincare range that ignores all the slop on Instagram. No lying, no deepfakes, no inaccessible beauty standards. Just a high quality product sold honestly.
As a CMO, you can hire an agency and the best work is still done by agencies IMO. A good strategist is worth the cost. The best brands in the world sit in your subconscious. That output does not come from an LLM. It's a human either prompting an LLM or using good old creative thinking. Anthropic use an agency and developers for that matter.
But if you're in a start-up and need a positioning statement or a communications platform, there are things you can do with an LLM to produce this thinking in-house. This is one of many tricks I have as a CMO trained in brand strategy. I cut a few corners here but this is a great example of "Judgement." AI speeds up the process. It does not produce this for you out of the box. Most people prompt "write me an opening line" and pick one. That is not how marketing works. AI is nowhere near replacing marketing. Ignore Anthropic when they tell you they have marketing skills - they do not. I would refer to them as task management tools.
So what is this doc? (Zoom in.)
These are the top 20 creative writing frameworks. If you have a clear product brief and you know your target customer, you can use these with AI to develop your own positioning statement and potentially a communication framework. I consider these outputs a V1 in terms of quality.
I named the brand STATED. Why? It states what it does instead of hiding behind AI slop advertising.
Despite what people say - education matters. Experience matters. You can't skip that phase of your career or the work - but you can learn some new ways to work faster when you need to. That is how judgement is developed - obvious statement but I think the internet forgot.
Save these frameworks for later - they might come in handy ✍🏻