Brainstorming content ideas, hooks, and lightweight research with AI

Let’s talk AI… 🤖

As much as I love a good conversation with ChatGPT, and my new-found favourite Claude, can I just say… over the last week alone, I’ve seen far too many businesses using AI to create their social content!

And it got me thinking…

What’s happened to letting people be creative?

What’s happened to the designer who has spent hours creating something for a brand, only for it to be replaced by something that took two minutes to generate?

Yes, AI is useful. I use it myself. It can help with ideas, save time and make certain parts of our jobs so much easier.

But let’s not let it take away from the creative side of marketing.

There’s something special about a piece of content that has had thought, creativity and a person behind it. The little details, the ideas and the personality are what make content feel real.

So yes, let’s use AI. Let’s embrace it and learn how to use it well.

But let’s not forget what makes marketing fun in the first place - creativity, people and original ideas. 💻✨

AI won't replace marketers.

But marketers who use AI will replace those who don't.

That's the reality in 2026.

The biggest misconception is that AI creates great marketing.

It doesn't.

AI can write a caption.
It can generate an image.
It can suggest headlines.

But AI still doesn't understand your customer the way you do.

The best marketers don't use AI to think for them.

They use AI to think faster.

Here's how I use AI in my workflow:

✅ Research customer pain points in minutes
✅ Generate multiple ad copy variations
✅ Brainstorm content ideas when I'm stuck
✅ Improve landing page copy
✅ Analyze competitors faster
✅ Repurpose one piece of content into multiple formats

The strategy is still human.

AI simply removes repetitive work.

The companies winning today aren't replacing people with AI.

They're helping people become 10x more productive with AI.

The question is no longer:

"Should I use AI?"

The real question is:

How much time am I wasting by not using it?

What's one AI tool that's become part of your daily workflow?

Everyone is talking about AI in digital marketing.
But very few are talking about what actually drives results.

I use AI regularly in my workflow, so I decided to break down what is genuinely working.

Last week, I focused on three areas:
1. Ad copywriting
2. Content ideation
3. Lead nurturing messages

Here is what I observed:
- AI is fast, but not always effective
The first drafts looked polished, but they felt generic.
If I had used them as they were, engagement would have been low.

- The real advantage is in refinement
When I added my own experience, market understanding, and real examples, the quality improved significantly.

- AI saves time, not thinking
It reduced my effort by around 40% to 50%.
But the strategy still depends on human input.

My biggest takeaway:
AI will not replace marketers.
But marketers who use AI effectively will outperform those who do not.

Here are a few ways we are leveraging AI to assist with sales and marketing (plus a few ways not to use AI). Do you have anything you would add to either list?

First, let’s dive into how you should NOT be using AI.

- Stop using AI to create all your content. Several colleagues have shared data showing engagement levels plummet for social media and website content created by AI. Engagement across all platforms. It is ok to use AI to help, but you MUST edit this content with a qualified human. A good rule of thumb is that the more important the content, the more editing it will require.

- Stop using AI to send important emails. The content generated by AI is clearly not human. People can subconsciously tell, if not outright. This sends a signal to the person you are emailing that you don’t care enough to write them yourself.

- Stop using AI to create all your content images. Again, let’s think about this from the perspective of how important your content is. Simple post, sure, if that post needs an image. But adding an image for the sake of it is not effective.

Here are a few amazing ways to use AI for sales and marketing:

- Start using AI to inspire your content, emails, posts, research, and more. AI can be a great assistant in helping you identify opportunities you may miss. This is mostly done in the conversational side of AI.

- Start using AI to do the mundane tasks. With a simple Claude Code .md file (Google this if you don’t know what it is), I was able to create a file where I insert a URL into Claude Code, and it creates a csv of names, emails, LinkedIn profiles, and bios of all the decision makers. Saves a ton of time.

- Start using AI to set up automated low-touchpoint interactions. Rather, this is online chat or surface-level emails; create AI agents that help you knock out 80% of the work in low-impact, high-volume interactions.

- Start using AI for marketing and sales processes and plans. AI is amazing at creating frameworks and rubrics for marketing and sales. Think of AI like a junior employee here. The output is solid, but requires some changes and additions. Use AI for editorial calendars, campaign plans, road maps, and more.

- Start using AI for research. Competitive research, new market options, market size, scope, areas of opportunity, your own campaigns, etc. AI can be a powerful research assistant. You need to be careful to properly structure the research, so AI doesn’t just give you answers you want to hear.

Knowing which AI to use is now a marketing superpower.



Most people just pick ChatGPT for everything. Smart marketers match the tool to the task, and that changes everything.

Here is how I use each one in my workflow as a Digital Marketing Specialist and Social Media Manager.

ChatGPT is my strategic operator. Great for brainstorming campaign ideas, automating workflows, and daily content execution.

Claude is my writing expert. When I need deep analysis, long-form copy, or polished ad scripts, this is my first call.

Gemini is my visual brain. Perfect when working inside Google tools or handling image and data tasks in one place.

DeepSeek is my logic thinker. Precision math, technical problem solving, and budget calculations for ad campaigns.

Perplexity is my research engine. Before I launch any campaign, I use it to gather market data, trends, and competitor insights.

Grok is my real-time pulse. When I need to know what is trending right now before crafting social content, this is where I go.

As someone who runs paid ads, manages communities, creates Canva graphics, and converts leads into actual sales, I am not loyal to one AI. I am loyal to results.

The marketers winning in 2026 are not the ones who simply know AI exists. They are the ones who know which AI to deploy, when, and why.

Are you using the right tool for the job? Drop your favorite in the comments.
Repost this if it helped. Your network needs to see this.


Omisanya Ifeoluwa
The brand behind the brand

hese are my current top 5 AI marketing tools that I actually use in my daily workflow:

1. ChatGPT - I use it for general queries, brainstorming ideas, research, and even some basic coding help. It’s kind of my go-to assistant for quick problem solving.

2. Tagshop AI - I use this for generating AI video ads. It saves me a lot of time on video creation and helps me quickly turn ideas into ad creatives.

3. Grammarly - Mainly for grammar correction and polishing my writing. It helps keep emails, posts, and content professional.

4. ElevenLabs - Great for generating realistic voiceovers when I need audio for videos or ads.

5. Claude - I use it mostly for longer content generation and refining drafts when I want something more structured.

Curious what everyone else is using daily, any tools I should try?