Marketing

Building campaigns and content strategy

Uses AI to build campaigns, funnels, content calendars, and long-form strategy drafts for faster planning.

Why the human is still essential here

The marketer must set goals, define audience and brand direction, and approve the final campaign strategy and messaging.

How people use this

Campaign brief first drafts

AI turns a product goal, audience, and offer into a draft campaign brief with core messages, channels, and KPIs.

Claude / ChatGPT

Email funnel outlines

AI generates nurture sequence structures and draft email angles for different funnel stages to speed up lifecycle planning.

HubSpot AI / Jasper

Content calendar generation

AI converts campaign themes into weekly content calendars with post ideas, hooks, and distribution plans across channels.

Claude / Notion AI

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5 free AI tools I use every day as a marketer (no BS)

5 free AI tools I use every day as a marketer
(no BS)


1. Perplexity

Deep competitor research.

With real sources attached.


2. Claude

Build full campaigns.

Funnels. Content calendars.

Long form strategy.


3. Notion

Turn messy ideas

into clean timelines.


4. Canva

Design posts.

Carousels.

Ads. Fast.


5. Gamma

Create professional

client slide decks

in minutes.


I use them across:

• LinkedIn • Instagram • TikTok • YouTube • X


Which AI tool do you use every day?

SS
Sanchit ShangariDigital Marketing & Communications Coordinator
Mar 10, 2026