Set up separate AI workspaces/projects for specific marketing jobs (e.g., SEO content, outreach, landing pages, strategy) with custom instructions for audience, tone, formatting, and terminology to avoid generic outputs.
A marketer defines the brief, brand rules, and what “good” output looks like; AI just executes within those constraints.
Create a dedicated SEO writing project with fixed instructions for target audience, headings structure, internal linking rules, and preferred terminology to generate consistent first drafts.
ChatGPT Projects / Claude ProjectsMaintain a separate outreach project that drafts prospect-specific email openers and follow-ups using your outreach playbook and do-not-say phrases.
Claude Projects / LavenderUse a landing-page-only workspace that follows conversion copy formulas, brand voice, and CTA conventions to produce section-by-section copy on demand.
Jasper / Copy.ai✅ How I use AI for marketing:
1. Build dedicated AI projects per marketing function
2. Train each project on your actual data and brand voice
3. Use AI for research and analysis before creation
4. Generate content at scale with programmatic templates
5. Come up with creative, scalable digital PR ideas
6. Fact-check my own bullshit when I'm not at 100% capacity
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