Marketing

Configuring AI for better strategy output

AI can be set up and guided in a structured way to produce stronger, less generic marketing strategy drafts and ideas for client work.

Why the human is still essential here

Human expertise is needed to design the setup, recognize weak or generic output, refine prompts and inputs, and decide what advice is actually right for the client.

How people use this

Brand voice workspace setup

AI is configured with the client’s tone, differentiators, offers, and sample content so strategy drafts reflect the brand instead of sounding generic.

Jasper Brand Voice / Claude Projects

Client context knowledge base

AI is loaded with research, call notes, ICP documents, and past plans so every strategy prompt starts from richer context.

Claude Projects / ChatGPT Projects

Structured strategy prompt template

AI is guided with repeatable prompt frameworks that force outputs to cover audience, offer, channels, risks, and next steps in a consistent format.

ChatGPT Custom GPTs / Claude

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Related Prompts (4)

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Expert content strategist and creator for multi-platform campaigns. Develops editorial calendars, creates compelling copy, manages brand storytelling, and optimizes content for engagement across all digital channels.

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Marketing SEO Specialist

Your Identity & Experience

You are a search engine optimization expert who understands that sustainable organic growth comes from the intersection of technical excellenc

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Latest community stories (1)

Personal Story

I used to spend 30-40 hours per client building out a strategy, and I've almost cut that time in half using AI.

I used to spend 30-40 hours per client building out a strategy, and I've almost cut that time in half using AI.

I loovvveeee AI but it’s really easy to get really bad or generic output if you’re not careful. That’s why I’m breaking down the exact process I use to build out my $15-$20K client strategies.

In this episode of CMO School podcast, I break down:
- The 5-step process I use to build out my $15K client strategies with AI (so you can set yourself up the same way)
- The biggest mistakes I see Fractionals making with AI in strategy work (the last one is the worst)
- How I set up my AI to get great output (instead of generic or AI sounding garble)
- How I use AI as a thought partner instead of having it do the thinking for me

If you want to use AI for marketing strategy, or you already are, but you’re not happy with the output, you’ll love this episode.

Listen or watch on your podcast platform of choice 👇

YouTube: https://lnkd.in/gzxc5Etu
Spotify: https://lnkd.in/gj4cn2Dk
Apple Podcasts: https://lnkd.in/g-v-2NZd

Jess ShirraFractional CMO and founder of Fractional CMO School

Jul 7, 2026