Marketing

Creating marketing assets and handling quick research with ChatGPT

AI is used for image generation, quick research, and task-oriented work to speed up execution of marketing tasks.

Why the human is still essential here

The marketer decides what assets are needed, evaluates accuracy and fit, and uses human judgment to turn fast outputs into usable campaign materials.

How people use this

Ad creative mockups

ChatGPT is used to generate concept images and visual variations for paid social or email campaigns so teams can test directions faster.

ChatGPT / DALL·E

Competitor snapshot research

ChatGPT compiles quick summaries of competitor offers, messaging themes, or campaign ideas to speed up early-stage marketing research.

ChatGPT

Custom campaign workflow GPT

A custom GPT is configured to produce on-brand deliverables like subject lines, CTAs, or promo calendars from repeatable campaign inputs.

ChatGPT

Need Help Implementing AI in Your Organization?

I help companies navigate AI adoption -- from strategy to production. Whether you are building your first LLM-powered feature or scaling an agentic system, I can help you get it right.

LLM Orchestration

Design and build LLM-powered products and agentic systems

AI Strategy

Go from idea to production with a clear implementation roadmap

Compliance & Safety

Build AI with human-in-the-loop in regulated environments

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Latest community stories (1)

Personal Story

I use AI every day.

I use AI every day.

But not the way most people think.

Here's my actual stack:

CLAUDE — 50% of my usage

↳ Writing, editing, thinking through ideas
↳ Long context, nuanced output
↳ My go-to for anything that needs depth

CHATGPT — 35% of my usage

↳ Image generation, quick research, custom GPTs
↳ When I need to do something, not think through something
↳ Best for tasks, not strategy

PERPLEXITY — 10% of my usage

↳ Fact-checking, sourcing claims, quick lookups
↳ When I need citations, not opinions
↳ Replaced most of my Google searches

GEMINI — 5% of my usage

↳ Only when I'm deep in Google Docs or Gmail
↳ Useful, but I don't live in Google's ecosystem
↳ Great if you do

WHAT I DON'T DO:

↳ Use one tool for everything
↳ Accept first drafts
↳ Publish AI hooks or CTAs without editing them
↳ Publish without reading out loud

AI isn't a magic button.

It's a set of tools.

Know which one to reach for.

Chase DimondTop Ecommerce Email Marketer | $200M+ Generated via Email

May 13, 2026