Feed AI trend data (e.g., Google Keyword Planner exports) to surface newsworthy angles and help draft PR assets like story concepts and journalist pitches tied to rising interest.
PR judgment—what’s actually newsworthy, ethical, and on-brand—and relationship/context for pitching remains human-led.
Combine keyword trend exports with your niche context to generate journalist-friendly angles, hypotheses, and headline options for a data story.
ChatGPT / Google TrendsDraft concise pitches tailored to different outlets and beats, including subject line options and data-story summaries that match each journalist’s style.
Claude / ChatGPTMatch story angles to relevant journalists and produce personalized outreach snippets based on each reporter’s recent coverage.
Muck Rack / ChatGPT✅ How I use AI for marketing:
1. Build dedicated AI projects per marketing function
2. Train each project on your actual data and brand voice
3. Use AI for research and analysis before creation
4. Generate content at scale with programmatic templates
5. Come up with creative, scalable digital PR ideas
6. Fact-check my own bullshit when I'm not at 100% capacity
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