Most marketers use AI to go faster.

I use it to find out why we’re slow in the first place.

Here’s my actual stack and what I actually do with it:

𝗖𝗵𝗮𝘁𝗚𝗣𝗧 & 𝗖𝗹𝗮𝘂𝗱𝗲 — I don’t use these to write my campaigns. I use them to pressure test my strategy before I spend a single dollar. If I can’t explain the idea clearly to AI, I can’t explain it to my audience either.

𝗛𝘂𝗯𝗦𝗽𝗼𝘁 𝗔𝗜 — I use it to find where leads are dropping off and WHY. Smarter segmentation, better timing, fewer wasted touchpoints.

𝗔𝗜-𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝗮𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 — I use it to spot inefficiencies in campaign performance BEFORE they become expensive problems. Think of it as a marketing audit that runs itself.

The result? Faster speed to market. Leaner budgets. Campaigns that actually convert.

But honestly?? The application I’m most excited about hasn’t been fully unlocked yet!

𝘗𝘳𝘰𝘱𝘩𝘦𝘵𝘪𝘤 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨.

Imagine using AI to detect cultural shifts BEFORE they go mainstream — so brands stop scrambling to react and start showing up first.

The brands that consistently look like visionaries aren’t lucky. They’re watching signals most people can’t see yet.

That’s where I think this is all going. 👀