Marketing

Detecting wasted ad spend and underperforming assets

AI helps identify low-CTR ads, expensive keywords, underperforming campaigns, wasted budget, and non-converting audiences to surface problems earlier in the optimization cycle.

Why the human is still essential here

Humans are needed to judge whether a weak result is temporary, seasonal, brand-driven, or worth fixing versus pausing.

How people use this

Expensive keyword detection

AI flags search terms and keywords with rising CPCs or poor conversion efficiency so marketers can pause or tighten bidding sooner.

Google Ads / Optmyzr

Low-ROAS campaign alerts

AI identifies campaigns spending heavily without producing enough revenue and surfaces them as likely budget drains.

Triple Whale / Northbeam

Creative fatigue spotting

AI detects ads whose click-through rate or conversion performance is dropping from overexposure, helping teams refresh assets before spend is wasted.

Motion

Need Help Implementing AI in Your Organization?

I help companies navigate AI adoption -- from strategy to production. Whether you are building your first LLM-powered feature or scaling an agentic system, I can help you get it right.

LLM Orchestration

Design and build LLM-powered products and agentic systems

AI Strategy

Go from idea to production with a clear implementation roadmap

Compliance & Safety

Build AI with human-in-the-loop in regulated environments

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Latest community stories (1)

News

OpenAI's new ChatGPT Ads Manager app suggests that AI is becoming part of the advertising workflow—not just in content creation.

OpenAI's new ChatGPT Ads Manager app suggests that AI is becoming part of the advertising workflow—not just in content creation. Here's how the workflow could look:

1️⃣ Connect Your Ad Account: Link your Google Ads, Meta Ads, or other supported advertising accounts to ChatGPT.

2️⃣ Analyze Performance Data: AI can review campaign metrics such as CTR, CPC, CPA, Conversion Rate, ROAS, keywords, audiences, and overall campaign performance.

3️⃣ Identify Problems: It can help detect underperforming campaigns, low-CTR ads, expensive keywords, wasted ad spend, or audiences that aren't converting.

4️⃣ Recommend Optimizations: ChatGPT can suggest better ad copy, stronger headlines, budget adjustments, bidding strategies, audience refinements, and A/B testing ideas.

5️⃣ Get Insights Through Conversation: Instead of manually navigating dashboards, you could simply ask:
- "Which campaign had the lowest ROAS in the last 7 days?"
- "Which keywords should I pause?"
- "How can I improve my CTR?"
- "Where should I increase my budget next week?"

AI can interpret your advertising data and provide clear, actionable recommendations in plain language.

💡 The biggest shift is this: Previously, marketers analyzed dashboards first and then made decisions. Now, the vision is that AI analyzes the data, surfaces the insights, and helps marketers make faster, smarter decisions.

Note: OpenAI has not yet publicly documented the full capabilities of ChatGPT Ads Manager. The workflow above reflects its intended direction and the likely ways an AI-powered advertising assistant could be used.

Md Anis AliSocial Media & E-commerce Specialist at Shomvob Jobs

Jul 10, 2026