"Do you use AI tools?"

I said yes confidently. And now, she's a client.

I explained how I use AI to adapt and deliver better results:

• SayWhat:
To check content that's working in different industries

• Perplexity:
To find accurate stats in less than a minute

• Kleo:
To format my writing better for LinkedIn

AI doesn't replace my strategy or creativity.

It speeds up my process 2x. I still:

→ Craft the message.
→ Understand the audience.
→ Get the insights from my clients.

But I use tools that make me faster and more effective.

And when you're honest about your process,
clients are more confident in their investment.

So, don't hide how you produce results. Explain it.

Transparency wins clients.

P.S. Have you been asked this question by a prospect?

_

If you're ready to build authority on LinkedIn:

1. Follow me - I share actionable branding tips
2. Free brand positioning! (link in featured section)
3. Let me build your brand, so you can focus on your biz

If you want option 3, DM me and let's chat :)

✅ How I use AI for marketing:

1. Build dedicated AI projects per marketing function
2. Train each project on your actual data and brand voice
3. Use AI for research and analysis before creation
4. Generate content at scale with programmatic templates
5. Come up with creative, scalable digital PR ideas
6. Fact-check my own bullshit when I'm not at 100% capacity

...

The more I use AI, the more I’m convinced fact-checking needs to be baked into content workflows as a non-negotiable task.

Last month, a client asked me to rewrite a case study because the one a customGPT wrote contained made-up quotes.

They didn’t have the time to recheck it, and the customer came back and asked, “hey, where did we say THAT?”

The worst part is the quote blended in seamlessly with the transcript. It sounded like something the client would’ve said, but didn’t in reality.

Imagine how much trust you could lose if you *publish* something made up. Especially if that’s a client/SME quote.

So if you are using AI workflows, ensure you have a fact checker to verify everything before publishing. Don’t exchange your brand’s reputation for speed.