People Use AI
Marketing

Generating ad optimization recommendations

AI suggests stronger ad copy, headline improvements, audience refinements, bid and budget changes, creative refreshes, and daily test ideas to accelerate campaign optimization and reduce wasted spend.

Why the human is still essential here

Marketers must review recommendations for brand fit, compliance, audience nuance, statistical soundness, and final approval before any changes go live.

How people use this

Ad copy improvement drafts

AI rewrites weak headlines and body copy into stronger variants tailored to campaign goals and audience intent.

ChatGPT / Jasper

Budget reallocation suggestions

AI recommends shifting spend toward campaigns or ad sets with stronger efficiency and growth potential.

Google Ads Recommendations / Optmyzr

Audience and bid strategy tuning

AI suggests broader, narrower, or lookalike audience changes along with bidding adjustments to improve delivery and conversions.

Meta Ads Manager / Advantage+

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Latest community stories (2)

News
LinkedIn

21% lift in conversions while reducing wasted Ad-spend - all from daily statistically significant recommendations from #Adobe #GenStudioForPerformancemarketing including new integration with #Claude and #ChatGPT

21% lift in conversions while reducing wasted Ad-spend - all from daily statistically significant recommendations from #Adobe #GenStudioForPerformancemarketing including new integration with #Claude and #ChatGPT

My colleague Danielle de Granville starts every morning with a fresh batch of statistically significant recommendations to refresh her ads, all before her coffee 🤯 She uses a daily workflow in Claude, connected to our GenStudio for Performance Marketing MCP, now in Early Access. Early results from our own Adobe Global Marketing Organization have shown a 21% lift in conversions, reducing wasted ad spend. Want to see how GenStudio for Performance Marketing can do this for your team? Drop a comment or DM me! Adobe for Business

SF
Sven FrickeSr. Account Executive at Adobe Systems GmbH
Aug 14, 2026
News
LinkedIn

OpenAI's new ChatGPT Ads Manager app suggests that AI is becoming part of the advertising workflow—not just in content creation.

OpenAI's new ChatGPT Ads Manager app suggests that AI is becoming part of the advertising workflow—not just in content creation. Here's how the workflow could look:

1️⃣ Connect Your Ad Account: Link your Google Ads, Meta Ads, or other supported advertising accounts to ChatGPT.

2️⃣ Analyze Performance Data: AI can review campaign metrics such as CTR, CPC, CPA, Conversion Rate, ROAS, keywords, audiences, and overall campaign performance.

3️⃣ Identify Problems: It can help detect underperforming campaigns, low-CTR ads, expensive keywords, wasted ad spend, or audiences that aren't converting.

4️⃣ Recommend Optimizations: ChatGPT can suggest better ad copy, stronger headlines, budget adjustments, bidding strategies, audience refinements, and A/B testing ideas.

5️⃣ Get Insights Through Conversation: Instead of manually navigating dashboards, you could simply ask:
- "Which campaign had the lowest ROAS in the last 7 days?"
- "Which keywords should I pause?"
- "How can I improve my CTR?"
- "Where should I increase my budget next week?"

AI can interpret your advertising data and provide clear, actionable recommendations in plain language.

💡 The biggest shift is this: Previously, marketers analyzed dashboards first and then made decisions. Now, the vision is that AI analyzes the data, surfaces the insights, and helps marketers make faster, smarter decisions.

Note: OpenAI has not yet publicly documented the full capabilities of ChatGPT Ads Manager. The workflow above reflects its intended direction and the likely ways an AI-powered advertising assistant could be used.

MA
Md Anis AliSocial Media & E-commerce Specialist at Shomvob Jobs
Jul 10, 2026