OpenAI's new ChatGPT Ads Manager app suggests that AI is becoming part of the advertising workflowβnot just in content creation.
OpenAI's new ChatGPT Ads Manager app suggests that AI is becoming part of the advertising workflowβnot just in content creation. Here's how the workflow could look:
1οΈβ£ Connect Your Ad Account: Link your Google Ads, Meta Ads, or other supported advertising accounts to ChatGPT.
2οΈβ£ Analyze Performance Data: AI can review campaign metrics such as CTR, CPC, CPA, Conversion Rate, ROAS, keywords, audiences, and overall campaign performance.
3οΈβ£ Identify Problems: It can help detect underperforming campaigns, low-CTR ads, expensive keywords, wasted ad spend, or audiences that aren't converting.
4οΈβ£ Recommend Optimizations: ChatGPT can suggest better ad copy, stronger headlines, budget adjustments, bidding strategies, audience refinements, and A/B testing ideas.
5οΈβ£ Get Insights Through Conversation: Instead of manually navigating dashboards, you could simply ask:
- "Which campaign had the lowest ROAS in the last 7 days?"
- "Which keywords should I pause?"
- "How can I improve my CTR?"
- "Where should I increase my budget next week?"
AI can interpret your advertising data and provide clear, actionable recommendations in plain language.
π‘ The biggest shift is this: Previously, marketers analyzed dashboards first and then made decisions. Now, the vision is that AI analyzes the data, surfaces the insights, and helps marketers make faster, smarter decisions.
Note: OpenAI has not yet publicly documented the full capabilities of ChatGPT Ads Manager. The workflow above reflects its intended direction and the likely ways an AI-powered advertising assistant could be used.