Marketing

Generating and controlling Shopping ad assets with AI Max

Marketers can use AI Max in Shopping campaigns to automate text generation while controlling URL expansion, brand lists, and URL exclusions, and manage those AI-powered Shopping settings offline in bulk, helping teams launch, QA, and optimize campaigns faster at scale.

Why the human is still essential here

Marketers still need to set campaign goals, define brand constraints, review generated assets, decide which exclusions and landing page controls fit the business, and approve bulk campaign changes before they go live.

How people use this

Shopping ad text generation

AI generates Shopping ad text from Merchant Center product data so marketers can launch product-specific creative faster and review it before publishing.

Google Ads AI Max / Google Merchant Center

Final URL expansion guardrails

Teams use AI Max to expand landing page coverage for relevant queries while applying URL exclusions to keep traffic on approved product or category pages.

Google Ads AI Max

Brand list control setup

Marketers pair AI-generated Shopping assets with brand list controls to keep ad messaging aligned with brand and retailer requirements.

Google Ads AI Max / Google Ads Editor

Bulk AI Max rollout

Media teams enable AI Max settings across many Shopping campaigns in one offline editing pass and then sync approved changes to the account.

Google Ads Editor

Mass URL and brand updates

Advertisers update URL exclusions, final URL expansion controls, and brand settings across multiple campaigns at once without working campaign by campaign online.

Google Ads Editor

Offline campaign QA and posting

Teams stage AI-powered Shopping campaign edits offline, review them internally for errors or policy issues, and post the final batch when ready.

Google Ads Editor

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Latest community stories (1)

News

Article

Google Ads Editor 2.13 brings AI Max support to Shopping campaigns

The new editor expands offline campaign management with new AI-powered Shopping features, and enhanced Demand Gen support.

Google Ads Editor 2.13 is rolling out with support for AI Max in Shopping campaigns, new Performance Max retention goals, expanded Demand Gen features, and several workflow improvements for advertisers managing campaigns offline.

Anu AdegbolaPaid Media Editor of Search Engine Land

Jul 24, 2026