Marketing

Generating data-informed ad creative concepts

AI helps generate weekly Meta ad concepts by combining brand strategy, competitor research, and performance data into creative briefs and testing ideas.

Why the human is still essential here

Ole still provides the strategic context, approves or rejects ideas, rewrites scripts, and applies human taste to decide what fits the brand and what should actually be tested.

How people use this

Weekly ad angle brainstorm

AI turns brand positioning, customer objections, and past campaign notes into a shortlist of fresh Meta ad angles for a marketer to refine and test.

ChatGPT / Claude

Competitor ad pattern research

AI summarizes competitor messaging from sources like the Meta Ad Library to surface recurring hooks, offers, and creative themes worth exploring.

Perplexity / ChatGPT

Creative brief and script starters

AI converts research and performance insights into first-draft creative briefs, hooks, and UGC-style script ideas for the production team.

Jasper / ChatGPT

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YouTube

How I Use AI for Better Ad Concepts (Without Losing the Human Touch)

And in this video, I'm going to show you an amazing system that I've implemented to be able to do a lot of the heavy work and the heavy mental load that is required to come up with great ad ideas. Outsource that part to AI, but leave the one part where is actually required that I have my human input, my human taste to actually turn all the research and all the data into good ideas.

OS
Ole StrandFounder of a boutique Meta Ads agency
Apr 7, 2026