Marketing

Generating localized omni-channel campaign content

AI helps marketers turn a campaign brief into on-brand content across email, mobile, SMS, RCS, and promotional experiences, including localization within the same workflow.

Why the human is still essential here

Marketers still set campaign goals, brand voice, positioning, and final approvals. Human judgment is needed to ensure creative quality, compliance, and brand differentiation.

How people use this

Campaign brief to channel copy

AI turns a single campaign brief into first-draft copy for email, SMS, push, and landing pages while preserving brand voice across formats.

Jasper / Salesforce Marketing Cloud

Localized message variants

AI creates region-specific versions of campaign copy with language, tone, and market nuances adapted for local audiences before human review.

Adobe Experience Manager / Smartling

Creative asset adaptation

AI repurposes core campaign visuals and promotional copy into multiple sizes and formats for social, display, and lifecycle channels in one workflow.

Canva Magic Studio / Adobe Firefly

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News
Article

Salesforce Puts an AI Marketing Team in Every Marketer’s Hands

Agents build pipeline, create content, and run campaigns so the marketer can set the strategy, own the results, and get back to making.

SN
Salesforce NewsroomCompany newsroom
Jun 3, 2026