New at WRITER: Agentic work that scales without blowing the budget
GTM teams are being asked to personalize more, move faster, and scale campaigns, content, and account workflows without sacrificing quality. At the same time, enterprises are losing control of AI spend, burning through annual AI budgets in a matter of months and spending up to $500 million a month on uncapped AI.
Autonomous agents can deliver at the scale and quality enterprise teams need. But only if they run efficiently and are managed effectively.
Today, we’re launching major upgrades to WRITER built for that shift, helping GTM teams scale agentic workflows in production with greater cost-efficiency, quality, and control:
Palmyra X6, our latest flagship model, engineered to deliver frontier-level performance on agentic GTM workflows, at a fraction of the cost.
A faster, more reliable WRITER Agent that completes long-running, multi-step work faster and more efficiently across every model, including third-party ones.
New governance and reporting in AI Studio, so admins can see how WRITER Agent is being used, control spend, and match the right model to the right task.