People Use AI
Marketing

Grounding strategic marketing work in brand context and structured AI setup

Use AI for open-ended marketing work like strategic narratives, executive communications, long-form research synthesis, and anchor assets while grounding the workflow in brand context, governance rules, strong setup, and structured prompt frameworks so outputs are less generic and more strategically useful.

Why the human is still essential here

Humans provide creative judgment, interpret ambiguous business goals, design the setup, choose what context and rules matter, recognize weak output, and choose the final direction. AI supports research and drafting, but marketers remain responsible for strategy, nuance, and final approvals.

How people use this

Executive keynote drafts

AI turns product notes, prior speeches, and brand guidelines into first-draft executive remarks that reflect approved positioning and tone.

Claude / Jasper

Positioning framework synthesis

AI combines customer research, competitive analysis, and internal briefs into messaging pillars, differentiators, and narrative themes grounded in company knowledge.

Claude / ChatGPT

Thought leadership brief creation

AI synthesizes market trends and internal expertise into outlines and draft anchor assets for whitepapers, blog series, or PR narratives aligned to the brand story.

Claude / Jasper

Need Help Implementing AI in Your Organization?

I help companies navigate AI adoption -- from strategy to production. Whether you are building your first LLM-powered feature or scaling an agentic system, I can help you get it right.

LLM Orchestration

Design and build LLM-powered products and agentic systems

AI Strategy

Go from idea to production with a clear implementation roadmap

Compliance & Safety

Build AI with human-in-the-loop in regulated environments

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Latest community stories (2)

Personal Story
LinkedIn

I used to spend 30-40 hours per client building out a strategy, and I've almost cut that time in half using AI.

I used to spend 30-40 hours per client building out a strategy, and I've almost cut that time in half using AI.

I loovvveeee AI but it’s really easy to get really bad or generic output if you’re not careful. That’s why I’m breaking down the exact process I use to build out my $15-$20K client strategies.

In this episode of CMO School podcast, I break down:
- The 5-step process I use to build out my $15K client strategies with AI (so you can set yourself up the same way)
- The biggest mistakes I see Fractionals making with AI in strategy work (the last one is the worst)
- How I set up my AI to get great output (instead of generic or AI sounding garble)
- How I use AI as a thought partner instead of having it do the thinking for me

If you want to use AI for marketing strategy, or you already are, but you’re not happy with the output, you’ll love this episode.

Listen or watch on your podcast platform of choice 👇

YouTube: https://lnkd.in/gzxc5Etu
Spotify: https://lnkd.in/gj4cn2Dk
Apple Podcasts: https://lnkd.in/g-v-2NZd

JS
Jess ShirraFractional CMO and founder of Fractional CMO School
Jul 7, 2026
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