People Use AI
Marketing

Making email copy sound more human

AI drafts email copy and then intentionally adds imperfections like sentence fragments, self-corrections, and vulnerability to reduce robotic tone.

Why the human is still essential here

The marketer must decide what level of informality fits the audience and make sure the final message still feels credible and on-brand.

How people use this

Plain-text nurture rewrite

AI rewrites a polished nurture email into a simpler plain-text version that feels more like a genuine note than a campaign asset.

Claude / HubSpot AI

Founder-style launch email

AI adds personal voice, mild vulnerability, and conversational phrasing to a product launch email without changing the offer.

ChatGPT / Jasper

Re-engagement email softening

AI tones down stiff lifecycle copy and introduces more natural phrasing so inactive subscribers are less likely to ignore it.

Mailchimp AI / Claude

Related Prompts (4)

Community stories (1)

Medium
8 min read

I Used Claude.ai for Every Marketing Task for 30 Days. These 14 Prompts Changed Everything.

My CMO gave me three weeks to fix a campaign that had a 0.8% click-through rate.

I didn’t hire a consultant. I didn’t run another A/B test. I opened Claude.ai and treated it like the most senior marketing strategist I’d ever worked with.

The campaign hit 4.3% CTR. We added 2,100 leads in 18 days.

This is not a “AI is amazing, go use it” article. This is the actual playbook — the prompts, the frameworks, the mistakes, and the surprising moments when Claude did things no human marketer had thought to suggest.

GE
Gerhard EngelMarketing strategist
Mar 14, 2026