Marketing

Optimizing SEO for AI discovery platforms

Use AI to adapt SEO and content strategy for buyer discovery across ChatGPT, Perplexity, Gemini, Google AI Overviews, LinkedIn, and blogs โ€” from visibility checks and citation-gap audits to buyer-question content briefs and answer-engine optimization.

Why the human is still essential here

The marketer still owns brand strategy, topic prioritization, and messaging choices; AI helps surface buyer questions, visibility gaps, and optimization opportunities, but humans decide what to publish and how to position it.

How people use this

AI answer visibility checks

Marketers query AI assistants with target prompts to see whether the brand appears in generated answers and how competitors are surfaced instead.

ChatGPT / Perplexity / Gemini

Buyer-question content briefs

AI clusters the questions prospects ask in search, LinkedIn, and sales conversations into content briefs that marketers can turn into pages and posts designed for AI discovery.

Semrush / ChatGPT

LinkedIn thought leadership drafts

AI repurposes webinars, blog posts, and customer insights into LinkedIn posts framed around clear entities, claims, and buyer questions so they are easier for both people and answer engines to surface.

ChatGPT / Claude

Need Help Implementing AI in Your Organization?

I help companies navigate AI adoption -- from strategy to production. Whether you are building your first LLM-powered feature or scaling an agentic system, I can help you get it right.

LLM Orchestration

Design and build LLM-powered products and agentic systems

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Compliance & Safety

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LinkedIn

Everything that caught my attention in AI ร— Marketing last week โœจ

Everything that caught my attention in AI ร— Marketing last week โœจ LinkedIn becoming the #1 AEO channel, Anthropic's growth marketing team of one, HubSpot's personalization report, and the question I can't stop asking: are we building for agents or humans?

...

LH
Livia HanGrowth Lead at Tofu
Mar 16, 2026
LinkedIn

I tested 40+ AI tools for marketing over the last 6 months.

I tested 40+ AI tools for marketing over the last 6 months.

Most are garbage. Some are decent. A few completely changed how I work.


Here is the honest breakdown of what I actually use now (and what I stopped using):


๐—™๐—ผ๐—ฟ ๐˜„๐—ฟ๐—ถ๐˜๐—ถ๐—ป๐—ด ๐—ฎ๐—ฑ ๐—ฐ๐—ผ๐—ฝ๐˜†: Not ChatGPT. I use Claude. The output needs 80% less editing. Especially for long-form landing pages and email sequences. ChatGPT is fine for brainstorming, terrible for final copy.


๐—™๐—ผ๐—ฟ ๐—ฐ๐—ผ๐—บ๐—ฝ๐—ฒ๐˜๐—ถ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—ฎ๐—ป๐—ฎ๐—น๐˜†๐˜€๐—ถ๐˜€: Not any paid tool. Perplexity Pro. Ask it to pull positioning, pricing, and messaging from any competitor's website, and it gives you a structured brief in 2 minutes. I used to spend half a day on this.


๐—™๐—ผ๐—ฟ ๐—ฏ๐˜‚๐—ถ๐—น๐—ฑ๐—ถ๐—ป๐—ด ๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ๐˜€: Not Canva AI. I go between Ideogram for static visuals and Runway for short video. The quality gap between these and Canva's AI features is massive.


๐—™๐—ผ๐—ฟ ๐—ฐ๐—ผ๐—ป๐˜๐—ฒ๐—ป๐˜ ๐—ฝ๐—น๐—ฎ๐—ป๐—ป๐—ถ๐—ป๐—ด: Not a spreadsheet. I feed one content pillar into Claude using my brand voice doc, and it generates 30 days of platform-specific posts. LinkedIn, Instagram, Twitter. Different formats, different hooks, same core message.


๐—™๐—ผ๐—ฟ ๐—น๐—ฎ๐—ป๐—ฑ๐—ถ๐—ป๐—ด ๐—ฝ๐—ฎ๐—ด๐—ฒ ๐—ฎ๐˜‚๐—ฑ๐—ถ๐˜๐˜€: Not a checklist. I screenshot the page, drop it into GPT-4o or Claude with a specific CRO prompt, and get a section-by-section teardown with prioritized fixes. Faster than any consultant.


๐—™๐—ผ๐—ฟ ๐—ฆ๐—˜๐—ข ๐—ฎ๐—ป๐—ฑ ๐˜€๐—ฒ๐—ฎ๐—ฟ๐—ฐ๐—ต ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜†: This is where it gets interesting. Google is not the only search engine anymore. AI tools like ChatGPT, Perplexity, and Gemini are becoming discovery platforms. If your brand does not show up there, you are already invisible to a growing segment of your audience.


Most marketers I talk to are using one tool for everything.


That is like using a hammer for every job. It works on nails. It destroys screws.


The real skill in 2026 is not "using AI." It is knowing which tool to pick up for which task.


I am putting together something for marketers who want to see these exact workflows in action. Not a course. Not a PDF.


If you want to get access, comment "AI Stack" below or DM me directly, and I will DM you the details.


Please follow/connect so it will be easier for me to DM you!

AB
Akshay BadkarSenior Manager - Content Marketing
Mar 12, 2026