Businesses that used to rely on social media as their primary marketing channel have been reassessing their priorities. What used to be a reliable avenue for brand visibility has become a fiercely competitive arena with little return on investment. Further diminishing visibility for brands are the businesses using AI to produce content at scale and posting multiple times per day.

In 2025, I decided to pivot my marketing strategy by deprioritizing social media. If you’re eager to do the same, this blog is for you. AI has changed the way we shop for products and services and how businesses get discovered. Which means there are new marketing strategies to adopt, including one overlooked benefit of AI: brand visibility.

Everything that caught my attention in AI × Marketing last week ✨ LinkedIn becoming the #1 AEO channel, Anthropic's growth marketing team of one, HubSpot's personalization report, and the question I can't stop asking: are we building for agents or humans?

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I tested 40+ AI tools for marketing over the last 6 months.

Most are garbage. Some are decent. A few completely changed how I work.

Here is the honest breakdown of what I actually use now (and what I stopped using):

𝗙𝗼𝗿 𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗮𝗱 𝗰𝗼𝗽𝘆: Not ChatGPT. I use Claude. The output needs 80% less editing. Especially for long-form landing pages and email sequences. ChatGPT is fine for brainstorming, terrible for final copy.

𝗙𝗼𝗿 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Not any paid tool. Perplexity Pro. Ask it to pull positioning, pricing, and messaging from any competitor's website, and it gives you a structured brief in 2 minutes. I used to spend half a day on this.

𝗙𝗼𝗿 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀: Not Canva AI. I go between Ideogram for static visuals and Runway for short video. The quality gap between these and Canva's AI features is massive.

𝗙𝗼𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴: Not a spreadsheet. I feed one content pillar into Claude using my brand voice doc, and it generates 30 days of platform-specific posts. LinkedIn, Instagram, Twitter. Different formats, different hooks, same core message.

𝗙𝗼𝗿 𝗹𝗮𝗻𝗱𝗶𝗻𝗴 𝗽𝗮𝗴𝗲 𝗮𝘂𝗱𝗶𝘁𝘀: Not a checklist. I screenshot the page, drop it into GPT-4o or Claude with a specific CRO prompt, and get a section-by-section teardown with prioritized fixes. Faster than any consultant.

𝗙𝗼𝗿 𝗦𝗘𝗢 𝗮𝗻𝗱 𝘀𝗲𝗮𝗿𝗰𝗵 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆: This is where it gets interesting. Google is not the only search engine anymore. AI tools like ChatGPT, Perplexity, and Gemini are becoming discovery platforms. If your brand does not show up there, you are already invisible to a growing segment of your audience.

Most marketers I talk to are using one tool for everything.

That is like using a hammer for every job. It works on nails. It destroys screws.

The real skill in 2026 is not "using AI." It is knowing which tool to pick up for which task.

I am putting together something for marketers who want to see these exact workflows in action. Not a course. Not a PDF.

If you want to get access, comment "AI Stack" below or DM me directly, and I will DM you the details.

Please follow/connect so it will be easier for me to DM you!