Two weeks ago I shared our journey to $300M ARR on stage at SaaStr Ai Annual 2026. Here's what I told the room about our growth:

We didn't follow a traditional SaaS playbook. We made a hard pivot when we saw the real opportunity: marketing teams at DTC brands were spending fortunes on traditional production agencies to produce video ads at scale. Social media has now become the largest distribution channel in the world, driving billions in direct sales and the tooling hadn't caught up.

So we rebuilt around that.

We have roughly 180 people on our team today, split in a way that often surprises people:
→ 80 engineers (software, ML, and prompt engineers)
→ 60 filmmakers and creative directors who write zero code

Those creatives are the reason we build things people actually want to use. AI models are only as good as the user experience. Without human intuition and aesthetic judgment stress-testing every template, you are just shipping raw research. Our creatives are the bridge between capability and commercial viability.

The next shift we are making is going fully agentic.

Marketing production is extremely repetitive. You study trends, decide what to make, create it, resize it for each channel, monitor performance, iterate. That loop should be automated. That is why we built Supercomputer, our autonomous AI agent for content creation and distribution at scale.

We are rolling out direct product integrations every day. By connecting Supercomputer natively to Meta Ads, YouTube, X, LinkedIn, Google Workspace, Notion, Slack, Discord, Telegram, and GitHub, we are giving brands an end-to-end agentic marketing department in a single, unified interface.

Thanks SaaStr Ai team for having me and Jason M. Lemkin for being Higgsfield supporter from day one!