I tested 40+ AI tools for marketing over the last 6 months.

Most are garbage. Some are decent. A few completely changed how I work.

Here is the honest breakdown of what I actually use now (and what I stopped using):

𝗙𝗼𝗿 𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗮𝗱 𝗰𝗼𝗽𝘆: Not ChatGPT. I use Claude. The output needs 80% less editing. Especially for long-form landing pages and email sequences. ChatGPT is fine for brainstorming, terrible for final copy.

𝗙𝗼𝗿 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Not any paid tool. Perplexity Pro. Ask it to pull positioning, pricing, and messaging from any competitor's website, and it gives you a structured brief in 2 minutes. I used to spend half a day on this.

𝗙𝗼𝗿 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀: Not Canva AI. I go between Ideogram for static visuals and Runway for short video. The quality gap between these and Canva's AI features is massive.

𝗙𝗼𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴: Not a spreadsheet. I feed one content pillar into Claude using my brand voice doc, and it generates 30 days of platform-specific posts. LinkedIn, Instagram, Twitter. Different formats, different hooks, same core message.

𝗙𝗼𝗿 𝗹𝗮𝗻𝗱𝗶𝗻𝗴 𝗽𝗮𝗴𝗲 𝗮𝘂𝗱𝗶𝘁𝘀: Not a checklist. I screenshot the page, drop it into GPT-4o or Claude with a specific CRO prompt, and get a section-by-section teardown with prioritized fixes. Faster than any consultant.

𝗙𝗼𝗿 𝗦𝗘𝗢 𝗮𝗻𝗱 𝘀𝗲𝗮𝗿𝗰𝗵 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆: This is where it gets interesting. Google is not the only search engine anymore. AI tools like ChatGPT, Perplexity, and Gemini are becoming discovery platforms. If your brand does not show up there, you are already invisible to a growing segment of your audience.

Most marketers I talk to are using one tool for everything.

That is like using a hammer for every job. It works on nails. It destroys screws.

The real skill in 2026 is not "using AI." It is knowing which tool to pick up for which task.

I am putting together something for marketers who want to see these exact workflows in action. Not a course. Not a PDF.

If you want to get access, comment "AI Stack" below or DM me directly, and I will DM you the details.

Please follow/connect so it will be easier for me to DM you!

I use AI the same way I use my table saw.

It doesn't build the thing.
It just means I'm not doing it by hand.

Last week I built a 30-day content calendar in a single afternoon.

Not because AI wrote it for me.
Because I walked in knowing my audience, my positioning, and exactly what I wanted to say — and I used AI to get it out of my head and into a system that works.

The expertise was mine.
The strategy was mine.
The voice was mine.

AI just handled the friction.

In one afternoon I had:
— 6 core topics built around my exact offer
— 30 post titles across 5 proven angles
— A phased content plan with clear objectives
— A tracking sheet ready to go

That's the same thing I do for my clients.

You bring the expertise, the story, and the vision.
I build the content — using every tool available — and get it in front of the people who need it.

You don't need more time.
You don't need to become a writer.
You just need someone who knows how to turn what you already know into content that works.

If you're a new manager, a small business owner, or a leadership coach sitting on a goldmine of experience with no time to share it — let's talk.

The content you haven't written yet is already costing you.