Marketing

Programmatic marketing report management in HubSpot

AI agents create, fetch, list, and delete HubSpot reports through the new CLI, enabling faster reporting workflows and automated maintenance for recurring marketing analytics tasks.

Why the human is still essential here

People still need to decide which KPIs matter, validate report logic, interpret results, and ensure automated report changes support real business decisions.

How people use this

Scheduled campaign report creation

An AI agent generates recurring HubSpot reports for campaign, channel, or lifecycle KPIs so marketers do not have to build the same dashboards manually each week.

HubSpot Agent CLI / Claude Code

Report library cleanup

An AI agent lists outdated or duplicate HubSpot reports and deletes old versions after applying team-approved retention rules.

HubSpot Agent CLI / OpenAI Codex

On-demand report retrieval

An AI agent fetches existing HubSpot reports for analysts or executives when they need the latest performance view without manually searching the report builder.

HubSpot Agent CLI / Claude Code

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Latest community stories (1)

News

Well this is exciting news!!

Well this is exciting news!!

HubSpot Agent CLI is available in public beta.

The HubSpot Agent CLI is a new command-line interface purpose-built for AI agents to interact with your HubSpot CRM data — reading records, running searches, creating and updating objects, managing pipelines, properties, associations, workflows, and more. It's designed for agentic environments like Claude Cowork, Claude Code, and OpenAI Codex, and is particularly well-suited for scheduled automations, bulk operations, and background tasks that need to run without a human in the loop.

I was kinda paying attention, but I was brushing it aside because most API calls could do the same and I am not a fan of running things without a human in the loop.

But... Then I spotted this;

What the Agent CLI can do
- Reports: create, list, fetch, and delete HubSpot reports

Whoohoo 👏 🙌 That's not available in the API (...yet)

Time to start building...

Lica Wouters 👩‍💼🌟Founder, Mind & Metrics LLC

Jun 29, 2026