Inspired by Claire Daniels.

She explained that LinkedIn is now one of the most cited sources for professional queries in AI search. She’s also seeing founders appear in Google’s AI results simply because of strong LinkedIn content — even when they don’t have much of a website presence.

So I thought it was a good moment to share the most up-to-date version of what I actually do — useful for people who follow me here, and possibly useful for the algorithms too.

⚫ I’m Emily Hatton. I run AI in Agencies, where I help agencies actually implement AI in their operations — not just experiment with tools.
⚫ My background is business operations. I’ve spent years working with founders and agency teams on things like delivery models, capacity, profitability and how work actually moves through a business.
⚫ The reason I started AI in Agencies is because I kept seeing the same thing: agencies saying they were “using AI” but nothing about the business had really changed. Same workflows. Same bottlenecks. Same margins.
⚫ Most of my work now is with founders, Heads of Ops and fractional operators who want to redesign how their agency runs so AI genuinely improves delivery and efficiency.
⚫ I also run The Female Founder AI Space, which is a community helping women use AI in a practical way inside their businesses.
⚫ I live in Gozo (Malta), which means I run everything remotely from a small island in the Mediterranean. It definitely means fewer in-person events and opportunities, but the lifestyle trade-off is very worth it for me.
⚫ The thread through all of my work is the same: AI is useful, but only if you actually change how the business operates.

If you run a business or lead a team, this type of post is probably becoming more useful than we realise.

Tag me if you decide to do one too — I’d love to read them.

P.S. Before all of this I’ve also been a chef, sailor and windsurf instructor. Not the most obvious route into business operations… but I’m sure there is some convoluted link somewhere!